Valentine’s Day decorations for salon and spa (or any service-based business!)

It’s all well and good to tell you to decorate for a holiday, but it can be tough to come up with themed decor that doesn’t look cheap – and you definitely don’t want your business interior to look cheap, chintzy, or cliche! 

So I went out into the www and found some sites featuring great Valentine’s Day decorating ideas (ideas, by the way, that you can also utilize when holding couples events, date night happy hours, bridal and wedding events, etc.) 

MarthaStewart.com:
The queen of classic styling, there are scads of ideas at Martha Stewart Living online – [click here] – I love the ‘crayon hearts’ featured in tip number 4 and the candy and tulip bouquet in number 5. 

Disney’s Family Fun Site
Don’t miss the gift ideas on Disney’s ‘family fun’ web site [click here]. They could give you some great ideas when it comes to treating your clients or even ideas on items that you could add to your retail as impulse buy or regular year-round items that clients can purchase.  I especially love the pet collar tags and the animal print bracelets.  Why not turn your salon or spa into a true gift center?

Better Homes and GardensI love both the handcrafted décor and the flowers and centerpieces ideas [click here]. The flowers they feature are simple enough so that you could lather-rinse-and-repeat the display formulas for any holiday and any season throughout the year, treating yourself to fresh cuttings every week, very inexpensively. To build business, partner with a local florist for cross marketing, and ask them to give you a break for repeat buying (like a buy 3 get 1). Once each week, or once each month, award one “customer of the day” with the flowers to take home, stating that staff voted them the award.

If you are partnering with a florist, offer them an opportunity to feature an arrangement each week in the salon or spa along with their business cards and a special offer for your clients. Ask for a commission on items that they sell in your salon or spa, or ask to purchase a quantity of arrangements, gift cards or other items from them to resell to your clients. At a minimum, you should expect that if you are giving them an opportunity to sell to your customers, that you will have a chance to sell to their customers. Provide them with an acrylic sign display and copies of your business card, you menu of services, and a special offer to extend to their clients redeemable by a floral code word.

And last but not least, from Kaboose.com (no pun intended, really!!)
where I saw a heart wreath that gave me an idea [click here]. Create a heart wreath like this one using construction paper and write the Valentine’s love messages on the front. Create one for Valentine’s Day, or create one for each day of that week, or even one for every day you will be open in the 2 weeks leading up to Valentine’s Day. Ask your stylists and estheticians to give you a quote about what they love the most about their customers (in general) and on the back of each heart, write one of these stylist quotes. Then as clients are leaving your salon or spa, let them choose and take off one of the hearts on your wreath as a thank you note.