Is it Time to Tweak Your Digital Marketing Strategy?
Consumer and B2B buying behavior and buying process has changed dramatically — has your digital marketing strategy evolved as well?
Do Customers Want the Best Price – or the Best Deal?
The best deal doesn’t always mean the lowest price. A closer look at the study’s findings point to four marketing keys found in the best deals.
Win Over Business Buyers by Fixing 7 Types of B2B Website Content
53% of business buyers postpone buying decisions because website copy isn’t persuasive; here are seven types of B2B website copy that can make a difference.
6 Types of Restaurant Website Content Gets You Found Online More Often
Apart from word of mouth, a restaurant website is essential for customer attraction. These 6 types of web content can help you get to the top Google search.
11 Things You Didn’t Know Your Website Could – and Should – Do
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Your website could just sit there and do nothing. Many do. If…
11 Charts Compare B2B Buyer and Consumer Buying Journey
Consumer, B2B Buyer Shopping Behaviors and How Today's Marketers…
8 Ways to Rock Your Customer’s World with Online Content
Is Your Online Content Getting the Job Done?
No pun intended,…
5 Ways to Use Customer Testimonials in Word of Mouth Marketing
Make it as easy as possible for your customers to talk about what they love most about your business! Here are five ways to use customer testimonials to generate real word of mouth marketing results.
Branding: Could Your Customers Describe Your Business Any Better?
If asked to describe your organization’s mission, vision, values,…
How to Use Hashtags to Get Real #Marketing #ROI
Social media status updates fade from news feeds quickly; however,…
Are You Trying to Cut Hair Without Scissors?
Are You Trying to Cut Hair Without Scissors?
Sooner or later,…
Tipping Points and Starting Points in Small Business Marketing
Tipping Points and Starting Points in Small Business Marketing
Most…
What to do When Your Small Business Marketing Comes to a Grinding Halt
Even when you love marketing, if you’re a single shingle, small…
Shopping Turn Ons: Getting Target Markets Into the Mood
Maybe you should think of your marketing less in terms of ads…