Back by popular demand, a new way to look at job titles and descriptions that will make them more meaningful and impact your business in a positive way.
Boost Employee Buy In and Loyalty by Using Creative Job Titles to Inspire and Engage
We’re following up on one of our most popular articles with a new list of creative job titles you can use to differentiate your business, boost employee engagement and buy-in and lay the groundwork for increased productivity and profitability.
In most organizations, job titles do little more than tell employees where they are in the hierarchy and how much they should make compared to others in their field – neither of which do anything to improve employee engagement or positively impact loyalty or productivity.
Why not infuse real meaning into your job titles and descriptions in order to increase the potential that employees will embrace your brand and understand how to make a real difference when it comes to fulfilling the mission and vision of your business.
Employee engagement is a serious concern for most business leaders. In fact, the 2014 Deloitte Global Human Capital Trends research found that 78% of business leaders rate employee engagement and retention as “urgent or important.” Nevertheless, only 17% of the business leaders surveyed said they were ready to address the challenge.
“The 21st century workforce seeks careers filled with passion and purpose.”
This quote, taken from the following Deloitte 2014 Global Human Capital Trends video below, sheds light on one of the biggest disconnects that exists in many organizations. Today’s workers want careers filled with passion and purpose – no matter what “job” they are doing.
How Creative Job Titles Positively Impact Recruitment, Hiring, Engagement and Retention Rates
For customers, web sites, blogs, ads, social networks, direct mail and other marketing pieces usually provide their “first impression” of a brand or a business. Likewise, when it comes to employees, the job title and job description (or job opening copy) are often the first impression they get of a business.
When forming first impressions, most people are making two decisions, according to Harvard Business School social psychologist Amy Cuddy. Noting that determinations about trustworthiness and competence account for up to 90% of first impressions, Cuddy says that when we form first impressions, “we’re trying to answer the questions, ‘What are this person’s intentions toward me?’ and, “How strong and competent is this person?’” (Forbes.com)
A creative job title and summary that speak to the employee culture as well as the mission and vision of the organization tells prospective recruits a lot about your business:
- They can be a difference-maker in helping you attract superior candidates who are looking for a business that does thing differently.
- They lay the foundation in providing the candidate with an idea of how it would be to work at your business and what it would take to fit in and succeed there.
- Laying the foundation for employee engagement and buy in, they tell your brand story to new employees in such a way that they recognize the importance of their role, and how their performance directly contributes to fulfillment of your organization’s customer promises, mission and vision.
The first ten creative job titles we shared provided a distinct contrast to traditional job titles found in most organizations. As you read through this list, think about how the title conveys meaning not only about what the role is, but the manner in which the individual in the role would be fulfilling the responsibility, and the energy they would be bringing to the organization.
1. Chief Values Officer
2. Owner and Creative Superhero
3. Director of Talent Acquisition
4. Social Media Trailblazer
5. Communications Ambassador
6. Chief Design Junkie
7. Sales Ninja
8. World Changer
9. Smarties Expert
10. Eloquence Queen
Does it really make a difference? Let’s take a closer look at one of the creative job titles in order to see how much difference the words we use to describe employee roles matter. The Director of Talent Acquisition is likely in a recruiting role; at some organizations, this individual might be referred to as a human resource hiring specialist or even simply as “a recruiter.”
A recruiter recruits.
On the other hand, a Director of Talent Acquisition is on a mission. They know where to go to source recruits (they purposefully direct their efforts). They don’t look for candidates or employees; they look for talent, in order to bring more value into the organization. They don’t just recruit, they acquire – they go forth and conquer the competition by bringing the best candidates back into the workplace.
10 More Creative Job Titles
- Customer Engagement Ninja (customer service or social media)
- Employee Enrichment Advocate (employee benefits, training, safety or ergonomics – or any other role charged with improving employee working conditions or perks)
- Ambassador of Buzz (marketing or marketing specialist role, such as social media or PR)
- Director of Storytelling (internal – HR or employee training; external – marketing or branding role)
- Imagination Interpreter (graphic designer)
- CFO, or Chief Fun Officer (employee relations or customer events)
- Director of First Impressions (marketing director or marketing specialist role)
- Culture Champion (HR role, especially one charged with ensuring sustenance of values and positive environment)
- Chief Celebrations Officer (customer or employee events)
- Customer Connection Technician (marketing roles charged with fostering two-way dialogues with customers, such as social media, email, etc.)