Does marketing own the customer experience?

Sorry, Marketing Doesn’t Own the Customer Experience

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.
Marketing Magic - 4 Ways to Engage Invisible Shoppers

Marketing Magic - 4 Ways to Engage Invisible Shoppers

Retailers and B2B sellers must be aware of invisible shoppers and engage them earlier in the buying cycle to influence their purchasing decisions.
How consumers rate 8 popular customer loyalty rewards - Marketing Desks

Which loyalty rewards actually bring customers back?

2 Comments
/
Increasing customer loyalty by just 5 percent can make your business…
Authentic Brand Videos are Worth a Thousand Words with Millennial Consumers

Authentic Brand Videos are Worth a Thousand Words to Millennials

Authentic brand videos can prove the brand-worthiness claims…
10 Customer Experience Fails Could Get Your Business Dumped by Valentines Day

10 Customer Experience Fails Could Get Your Business Dumped for Good

Lax customer service and punitive policies could lead to heartbroken clients; these 10 customer experience fails could get your business dumped for good.
Top 10 Types of Corporate Emails that Engage Nurture and Convert

Top 10 Types of Corporate Emails that Engage, Nurture and Convert

1 Comment
/
Unless you’re using all of these types of corporate emails,…
Stop Blaming the Millennials and Fix Your Business

Stop Blaming the Millennials and Fix Your Business

1 Comment
/
If customers stop buying it’s their fault? Nope; it’s time…
8 Ways to Rock Your Customer’s World with Online Content

8 Ways to Rock Your Customer’s World with Online Content

2 Comments
/
Is Your Online Content Getting the Job Done? No pun intended,…
Pantone 2017 Spring Trend Colors Palette

The Easy – Breezy - Beautiful 2017 Spring Trend Colors

1 Comment
/
Why 2017 Spring Trend Colors Matter As trend colors change…
Where Mobile Ecommerce and Back to School Shopping Collide

Infographic – Where Mobile, Ecommerce and Back to School Shopping Collide

The average consumer’s penchant for using digital devices as…
6 Consumer Ad Preferences Show How You Turn Customers Off

6 Consumer Ad Preferences Show How You Turn Customers Off

Internet users are more likely to quickly leave your website…
10 status update ideas for a b2b social marketing plan

10 Types of Social Posts for a B2B Social Marketing Strategy

1 Comment
/
Just because you don't sell directly to consumers doesn't mean…
5 Ways to Make Your Brand Story Amazing

5 Ways to Make Your Brand Story Amazing

Fashion designer Alexander Wang hit the nail on the head when…
Telling Your Brand Story

4 People Who Are Telling Your Brand Story (But Shouldn’t Be)

If you aren’t telling your brand story, you’re leaving it…
Set the customer love cycle to lather rinse repeat

Set the Customer Love Cycle to Lather, Rinse, Repeat

Unlike in marriage, customer love is rarely a commitment that…