Searches that led people to my blog this week demonstrate that salon and spa owners are looking for some creative back-to-school ideas to bring customers in before the school year starts for cuts, color, makeup and more. The Smurfs are back in a feature movie this summer and in reruns on the cartoon channels. You […]

I’m currently vacationing with my husband and our kids visiting his family in Wisconsin, where for the first 3 days of our trip we sweltered in nearly 100 degree heat and high humidity. Apparently, a “hot air dome” had settled atop us; it has since mercifully moved eastward. Even so, there is no other word […]

I’ve had many conversations with small business owners in order to brainstorm quick, fun and easy events to do in order to bring in new clients, sell more products and generate more referrals. Most of the ideas we’ve come up with have been fairly simple, inexpensive and would be easy to execute. As we discussed […]

Several years ago, “transparency” was the buzz-word in terms of business and leadership. Leaders were advised to be more personal, direct and honest with employees and customers alike. The internet made it possible for businesses to show a “picture” of themselves to the world by way of their corporate website. Most sites, once published, changed […]

June is Effective Communications Month – and what could be more important to your marketing? Effective Communication Month Whether you need to tweak existing communications or make them over completely, it should be comforting (and exciting!) to know that it has never been easier, faster or less expensive to communicate with clients and prospects—anywhere in […]

I floated an idea on Facebook a couple of days ago and no one in the industry shot me down, so I wanted to explore the idea in more depth. What if you changed the way you play the game so that you can sell more retail, get exactly the right products into the hands-hair-scalp-skin-and-nails […]