Searches that led people to my blog this week demonstrate that salon and spa owners are looking for some creative back-to-school ideas to bring customers in before the school year starts for cuts, color, makeup and more. The Smurfs are back in a feature movie this summer and in reruns on the cartoon channels. You […]
Yesterday was a road-trip day, driving from Fond du Lac, Wisconsin to just north of Battle Creek, Michigan as part of our family vacation. Wanting to get one more blog post written for Monday, I decided to peruse roadside advertising for some marketing inspiration. What I got was a series of ho-hum, cliché billboards for […]
I’m currently vacationing with my husband and our kids visiting his family in Wisconsin, where for the first 3 days of our trip we sweltered in nearly 100 degree heat and high humidity. Apparently, a “hot air dome” had settled atop us; it has since mercifully moved eastward. Even so, there is no other word […]
fa-nat-ic (n.) a person marked or motivated by an extreme enthusiasm, as for a cause (thefreedictionary.com) Several years ago, a friend took me to a Thai restaurant in nearby Tacoma, Washington. The food was fabulous; we shared our dishes family style and everything I tasted made me want more. Set in an older building in […]
I’ve had many conversations with small business owners in order to brainstorm quick, fun and easy events to do in order to bring in new clients, sell more products and generate more referrals. Most of the ideas we’ve come up with have been fairly simple, inexpensive and would be easy to execute. As we discussed […]
Several years ago, “transparency” was the buzz-word in terms of business and leadership. Leaders were advised to be more personal, direct and honest with employees and customers alike. The internet made it possible for businesses to show a “picture” of themselves to the world by way of their corporate website. Most sites, once published, changed […]
Several years ago, “transparency” was the buzz-word in terms of business and leadership. Leaders were advised to be more personal, direct and honest with employees and customers alike. The internet made it possible for businesses to show a “picture” of themselves to the world by way of their corporate website. Most sites, once published, changed […]
announcing the release of 365 days of marketing by elizabeth kraus There are a lot of great books and online resources available for those who want an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding customer events and the like; but there aren’t many resources that marry creative, […]
announcing the release of 365 days of marketing by elizabeth kraus There are many resources available for those who want an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding customer events and the like; but there aren’t many resources that marry creative, practical ideas and content to the […]
Yesterday I had the opportunity to chat with a local photographer for a few minutes at the graduation open house of my nephew. In just a few minutes of conversation, I was reminded of several reasons why it would be beneficial for any business to partner with a photographer, but especially beneficial for professional beauty […]
June is Effective Communications Month – and what could be more important to your marketing? Effective Communication Month Whether you need to tweak existing communications or make them over completely, it should be comforting (and exciting!) to know that it has never been easier, faster or less expensive to communicate with clients and prospects—anywhere in […]
I’ll let you in on a little secret; I’m in the editing phase of a new book that can be used by any industry that will have more than one set of marketing ideas for every day of the year. I’ve been working on it off and on for about 3 years; this thing is […]
I floated an idea on Facebook a couple of days ago and no one in the industry shot me down, so I wanted to explore the idea in more depth. What if you changed the way you play the game so that you can sell more retail, get exactly the right products into the hands-hair-scalp-skin-and-nails […]
So you’ve had an event, now what? How will you follow up in order to capitalize on enthusiasm and intrigue after your wine tasting, skin bar, fashion show, happy hour, ladies night out, couples, singles or other mixer: What will happen after the event? In post-event euphoria and exhaustion, it can be easy for activities […]
7 Ways to build business in May after Mother’s Day – 12 Months of Marketing This Sunday is Mother’s Day and without doubt, you have been putting most of your marketing effort and resources into promotion of Mother’s Day gift sales (and quite right, we deserve it!) But once Sunday’s over, what’s a marketing junkie […]
How To Boost Your Sales on AmazonDecember 28 - 7:29 AM
Get New Clients with 6 Real Estate Agent Marketing IdeasSeptember 30 - 7:53 AM
7 Ways Video Editors Can Improve Your Social Media MarketingAugust 23 - 5:36 PM
Survival of the Fittest – 5 Keys to Growing a StartupMay 12 - 10:35 AM
What your clients don’t know can hurt you!November 22 - 1:43 PM