Elizabeth Kraus, Author, 365 Days of Marketing

About Elizabeth Kraus

Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.

Entries by Elizabeth Kraus

Holiday merchandising tips 1-2, work from the outside, in and set the mood

October 20 /0 Comments/in salon marketing /by Elizabeth Kraus

Last week I posted an article for 12 holiday merchandising tips on 12monthsofmarketing.net – tip #1 is to work from the outside in, and tip #2 is to set the mood. What can you do to your entry, windows, etc., in order to draw in people who are going to neighboring businesses – people who […]

Get uncomfortable

October 18 /0 Comments/in salon marketing /by Elizabeth Kraus

And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom. (Anais Nin)I love this quote so much! It so clearly encapsulates important truths. First, the truth that people resist change. At least, most people resist change, to one degree or another. If you […]

Get your green on! A Spring 2011 trend you should try now

October 8 /0 Comments/in salon marketing /by Elizabeth Kraus

Straight from the runways of Fashion Week for Spring 2011, get ready to get your green on when it comes to eyeshadow. Why? According to this article on stylelist.com, green is gorgeous – on everyone. Stylelist.com touts it as a universally flattering color for every eyeshadow; green is also connected with growth, prosperity, renewal, peace […]

Can’t change your leader? Change how you follow

October 8 /0 Comments/in salon marketing /by Elizabeth Kraus

I am self employed, and you have no idea how many times I want to give my boss a piece of my mind. But I have worked for other people in the past in corporations from small to large, so I know that no matter how great the company is that you work for, or how wonderful […]

What’s So Special About You?

October 2 /0 Comments/in salon marketing /by Elizabeth Kraus

(Excerpt, October chapter of 12 Months of Marketing for Salon and Spa) We all know the economy is tight; in fact, we have grown tired of hearing about it. Even writing it feels cliché. Fewer customers are coming through the door, and many others are coming back less frequently. Business is slow and tips per […]

The Most Important Salon Retail Product Merchandising Tip

September 27 in salon marketing /by Elizabeth Kraus

Quick Merchandising Tip #5: Show them how it would look at their house. (Inspired/adapted from the Top 12 Visual Merchandising Tips – Tip #5 – at www.theretailersadvantage.com by Rick Segel, January 2009) The Most Important Salon Retail Product Merchandising Tip This is one of my favorite merchandising tips. It falls with several others that lie under the […]

The Andy Griffith Guide to Dressing in Public

September 23 /0 Comments/in salon marketing /by Elizabeth Kraus

A couple of weeks ago my husband was watching a re-run of the Andy Griffith Show. In one scene, three of Mayberry’s premiere citizens (a reporter, a banker and a mechanic) were all sitting in a diner, enjoying a piece of pie. In walk Andy and his girlfriend Helen, they greet and chat with their […]

Top 5 Fall Color Marketing Ideas for Salon and Spa

September 21 in salon marketing, trend colors /by Elizabeth Kraus

Summer is over (well, what summer we had; this year Seattle lived up to reputation!) and it’s time for your customers to get out warmer clothes – warmer in color as well as weight – for fall. Here are 5 ideas to generate fall color profits! Clip fall-color-appropriate photos from magazines or fall catalogs and create a Fall Color Inspiration sheet […]