7 Ways to build business in May after Mother’s Day – 12 Months of Marketing This Sunday is Mother’s Day and without doubt, you have been putting most of your marketing effort and resources into promotion of Mother’s Day gift sales (and quite right, we deserve it!) But once Sunday’s over, what’s a marketing junkie […]
The secret to cultivating loyalty with every customer that walks through your door. Do you know what makes customers and employees develop loyalty to you? Your loyalty to them. You earn loyalty by meeting and exceeding your customer’s needs, in such a way that they perceive to be irreplaceable, over and over again, over time. […]
A lot of people confuse networking with socializing. While socializing with the right people can create a networking opportunity, simply getting out there and meeting up with other business owners and prospective customers is not networking. Let’s break down the meaning of this word so that we truly understand it and appreciate its real power! […]
It’s up to you: Here are more than 30 customer touch points where you could be losing customers or gaining ground. Nothing is healthier for your business and does more to alleviate professional stress than cultivating a healthy, loyal client base. Retention and loyalty initiatives may require an investment of time, supplies or money on […]
April 27 is ‘Tell a Story’ Day, here are (at least) 16 ways to use the theme to strengthen your relationships with employees, customers, vendors and other stakeholders and build business in the coming year. When was the last time you told—or even thought about—the story of your business to your customers or even […]
WARNING: Transformative reading! Looking for a book that you can inhale in a day or less, that can transform the way that you lead and manage your business? Read Valuocity by Marc B. Cooper and Mark E. Silberg; read it today. In the first chapter you meet an independent business owner; in this case, a […]
The 9 ‘Despicable Me’ Guidelines for Great Leadership Universal Pictures’ 2010 release, “Despicable Me,” is a very entertaining movie; enough so that I myself have watched it more than once in order to catch all of the Minion and villain humor. The more times I watch it, the more I notice other details—the design of […]
April is National Humor Month in the Salon and Spa If ever we needed to infuse some lighthearted energy, laughter and fun into the workplace, it’s now. Stagnant economy, tight budgets, world tragedies and conflicts; we are bombarded with bad news at every turn. As human beings we either immerse ourselves in the sorrow, or […]
9 Ways ‘Good Enough for Vegas’ is Good Enough for your Salon or Spa I can only take Vegas in short bursts; in this city of extremes where dress and behavior that would not be on display anywhere else is in the norm, almost anything goes. Their slogan in 2010 was “Camp Vegas” wherein they […]
Sometimes it’s simple, and James C. Penney said it well: “It’s the service you are not obliged to give that customers value most.” How will you exceed client expectations today? http://rcm.amazon.com/e/cm?t=wwwbeinpulsec-20&o=1&p=8&l=as1&asins=1456593382&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr
Hi All, please forgive the spotty entries – I got to enjoy a weekend in Vegas with my love, who I’m lucky enough to also be married to – and now I’m spending a week in Michigan meeting my new granddaughter, Jaycee. I have several pages of notes for articles coming, don’t give up on […]
Make today a ‘Splash a Friend Day.’ Why? Splashing is fun! Come on, admit it, you go out of your way to take on a particularly large puddle with your car, and your kids love it. Remember splashing in the swimming pool as kids? Remember lifeguards or parents taking all the fun out of it? […]
What’s so important about Leadership, anyway? According to a 2008 DDI (Development Dimensions International) study called Growing Global Executive Talent: High Priority, Limited Progress, while executives agree about the importance of leadership to the success of their organization, some of their findings may surprise you. For instance, “Brings in the numbers” came in at the […]
Do you think a new product line will mean more sales? It might, or might not, depending on what else you change. The Bait-and-Switch of the Profit Promise Lure: In an industry driven by innovation, trends, style, fashion and forecasts, small wonder that salon and spa professionals are constantly on the lookout for “what’s next,” […]
Being invited to visit someone’s Facebook page as a ‘Friend’ is no different than being invited into their living room, or meeting them at a party. Behavior that would be inappropriate in social settings face to face, is inappropriate on Facebook and other social marketing sites as well. On the other hand, behaviors that are suitable for […]
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