Ding-dong! The doorbell rings while you are making dinner and you (reluctantly) answer, opening the door to a total stranger who (you correctly assume) is there to make a pitch. Despite your repeated attempts to (politely) say, “no, thank you,” the salesperson (trained to ‘overcome your objections’ with at least 99 different scripts) continues to […]
10 Creative Ways to build business between St. Patrick’s and Mother’s Day There is a steady drum beat of holidays and events beginning with Halloween, Thanksgiving, Christmas, Hanukkah and other December holidays, the New Year and Valentine’s Day (whew! no wonder you are tired, that is at least 6 major observances in only 5 months!); […]
Last week I came across a link to the “60 Best Restaurant Industry Blog Sites” and on the site www.tipssquared.com I found an article by blogger David Hayden posted in April 2010 titled “Tips for Improving Your Tips” that featured 10 rules geared toward restaurant wait staff. Here’s an adaptation of the original list, re-tooled […]
Here are 8 ways to build business and engage your customers this St. Patrick’s Day: 1. St. Patrick’s Day Parade During March, hold a “parade” of featured products and/or services in a series of Facebook, Blog and Web Site postings where you highlight a specific product or service and point out its most important benefits to […]
Beyond a table of contents, I thought you might want to know what all is in “Make Over Your Marketing: 12 Months of Marketing for Salon and Spa.” So here is a brief chapter review plus a list of the observances and ideas that you can expect to find in each chapter. January – Make […]
It’s official, ‘Make Over Your Marketing’ – the next book in the 12 Months of Marketing series is available for sale! What’s inside: A guide for how-to make over every aspect of your marketing and thousands of ideas, events and promotions for salon and spa stylists * estheticians * therapists * managers * owners. […]
There’s a passage in Margaret Mitchell’s Gone with the Wind that has stuck with me since I read it in my teens. A quote from classic German literature to the effect that there is as much opportunity and money to be made in the destruction of a civilization as in the building of it; and […]
When it comes to happy hour, there are a lot of ways to construct a new party program for your salon or spa that will make your clients feel good about coming in, and coming back, from the moment they enter your salon. Create a Happy Hour that doesn’t only make clients ‘happier,’ but also […]
If you were here today, you’d probably see me standing by my front door with my nose pressed to the glass watching for the mail carrier; my proof copy of Make Over Your Marketing, 12 Months of Marketing for Salon and Spa is en route! This book is a guide to creating or making over every aspect […]
It will take more than love to make February a business success, but Valentine’s Day is an important – and can be a very profitable – holiday for your business. Order special Valentine-styled gift certificates and add impulse buy items like pink and red lipsticks and nail lacquers, nail tips, nail files, candies and chocolates to […]
It’s all well and good to tell you to decorate for a holiday, but it can be tough to come up with themed decor that doesn’t look cheap – and you definitely don’t want your business interior to look cheap, chintzy, or cliche! So I went out into the www and found some sites featuring […]
With little more than 3 weeks until Valentine’s Day, it’s likely that you are “all heart” when it comes to promotions in the salon and spa (or any small business) right about now. But for those who feel that they will lose it if they have to cut one more construction paper heart and for […]
February is American Heart Month and a great opportunity for you to show customers that you care about more than their hair, makeup or massage. Here are a few ways to create a bigger role for your business in the lives of your clients: Partner with a local physician’s practice (or another qualified health professional) […]
Most of us have been there at one time or another – facing the prospect of getting through a holiday season or a Valentine’s Day as a “single” rather than a couple. With Valentine’s Day just over a month away, there is still time for you to do something special and fun for the un-couples […]
The 95 – no, 96 – best business resolutions for 2011. Whether you make official New Year Resolutions or not, taking a step back to check your focus, work-life balance, long-term goals and whether your business is aligned with your personal, ultimate life-goals is a healthy way to end or begin the year. With that […]
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