Promoting Salon Color Services for 14 Life Events when Clients Need Color Since your clients can purchase hair color and even highlighting kits at the drug store or grocery store, as well as makeup, sometimes it can feel like a losing battle when it comes to increasing color revenues in the salon. But even if […]
A new year is coming! Now is the time to ‘Make Up Your Mind’ to boost business and sales in the new year, and here are 8 places to start: Make up your mind as a business owner to analyze each and every aspect of your business from a purely client perspective, client […]
There’s a school of thought in advertising whose adherents credit everything from consumer behavior to political outcomes (at least in part) to a belief that what is expressed in People Magazine (a magazine which has indisputably been number one in readership in its genre for decades) and similar publications is a reflection of and/or becomes the […]
Like everyone else, I love affirmation, especially when it comes to the things that I feel most deeply about. If you have read any of the 12 Months of Marketing publications, you know that they are full of practical, implementable ideas that any business can use to build business through inexpensive, engaging local community and […]
I was just reading an article about corporate meetings; specifically, about how meetings can be a big waste of time unless you understand their purpose and use the meeting to accomplish specific goals. Some people really hate sitting in meetings, because they don’t feel like they are “productive.” (Because they confuse productivity with actual ‘work.’) […]
December 3rd’s national ‘Roof Over Your Head’ day got me to thinking once again about how often we think we need to go outside of our resources or come up with a genius new idea in order to stimulate sales and build business. So often we have overlooked some of the simplest, most obvious ways to […]
This week I attended my daughter’s middle school band concert – a concert done in conjunction with a speech competition every year, where students speak to an aspect of Veteran’s Day. This year, the winner closed his speech with this quote from one of his mentors, Glenn Boyer: It is the veteran, not the preacher who has given […]
Most businesses will have irregular hours near Thanksgiving, Christmas and the New Year holidays. Any time you are going to be closed when you would normally be open, there is a chance that a customer could be inconvenienced by stopping by to locked doors. Here are 11 ways that you can communicate via bag stuffers, email […]
Today is election day and like me, no doubt you are fed up to here with the non-stop assault of political ads in which rivals assassinate one another’s character while all the time promising to help everyone. But the truth is that the best solutions are local solutions. And private charities are far and away […]
Great finds: Leigh Anderson’s book, “The Games Bible,” offers up “about 350 diversions meant to make waiting rooms more bearable or parties more interesting,” reports Steven McElroy in the New York Times (10/22/10). If you are in any type of service industry, chances are that sometimes clients have to wait for you. Emergencies, high maintenance clients, […]
About an hour ago I was sitting in the parking lot of my kids’ school and saw a man walking across the parking lot to retrieve his children wearing a bright red jacket and eggplant-purple sweats. I thought to myself, “He does know that we can see him, right?” Presumably this man lives in a […]
If you like to shop, chances are you receive a groupon.com, livingsocial.com or other ‘deal of the day’ marketing e-mail. Wouldn’t it be fantastic if your customers couldn’t wait to open an e-mail from you each day or visit your website or Facebook page in order to find out what your ‘deal of the day’ […]
November 2 is ‘Sandwich Day’ and who doesn’t like at least some kind of sandwich? For that matter, doesn’t the fact that you can create any number of sandwiches from simple to complex, cold, hot, plain or smothered and covered – literally in endless variety limited only by your imagination and dictated by your own […]
Last week I posted an article for 12 holiday merchandising tips on 12monthsofmarketing.net – tip #1 is to work from the outside in, and tip #2 is to set the mood. What can you do to your entry, windows, etc., in order to draw in people who are going to neighboring businesses – people who […]
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