Entries by Elizabeth Kraus

Quote on Purpose

I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand.  Henceforth will I apply all my efforts to become the highest mountain of alland I will strain my potential until it cries for mercy.(Og Mandino)

Breaking news: BSG/Sally Beauty Acquiring midwest-distributor Aerial Co.

“Sally Beauty Holdings, Inc. is pleased to announce the acquisition of Aerial Company, Inc. (“Aerial”) by its subsidiary Beauty Systems Group LLC (“BSG”). The addition of Aerial will extend BSG’s distribution reach and breadth of professional beauty product offerings in the Midwest region of the U.S.”  (marketwatch.com) Founded in 1912, based in Marinette, Wisconsin, Aerial […]

What’s So Special About You, 2

Sometimes timing is uncanny; I always think that there must be a reason when a concept is on my mind.  I started reading ‘Duct Tape Marketing’ by John Jantsch last week and I’m loving the part just in to the second chapter when he speaks to what the article ‘What’s So Special About You’ touches on.  […]

What’s So Special About You?

(Excerpt, October chapter of 12 Months of Marketing for Salon and Spa) We all know the economy is tight; in fact, we have grown tired of hearing about it.  Even writing it feels cliché. Fewer customers are coming through the door, and many others are coming back less frequently. Business is slow and tips per […]

An e-mail newsletter for the entrepreneurial at heart – springwise.com

You know those e-mails that you ALWAYS open?  This will be one of them.  Springwise.com sends a weekly e-mail complete with brief blurbs and links to websites featuring companies doing innovative, earth-friendly, healthy, charitable, problem-solving and otherwise very, very KEWL things.  Check out their website, and subscribe to their newsletter – you’ll love it! 

Quotable, on Success

Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph.  Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. (Zig Ziglar)

The Most Important Salon Retail Product Merchandising Tip

Quick Merchandising Tip #5: Show them how it would look at their house.  (Inspired/adapted from the Top 12 Visual Merchandising Tips – Tip #5 – at www.theretailersadvantage.com by Rick Segel, January 2009) The Most Important Salon Retail Product Merchandising Tip This is one of my favorite merchandising tips.  It falls with several others that lie under the […]