4 Must-Haves for 2016 Marketing Calendars With each new year comes new challenges and musts for marketers tasked with growing a business. Here are four components that no 2016 marketing calendars should be without. With less than two months until the start of the New Year chances are that you’ve already got the first few […]
2016 Marketing Calendars for Beauty Industry Pros Aaaaaaaaand it’s here! Clients Rule: 2016 Marketing Calendar for Salon and Spa is now available in print and digital formats on amazon.com from 2.99. The first of my 2016 marketing calendars is live, and it’s written with beauty professionals in mind. Clients Rule: 2016 Marketing Calendar for Salon […]
With offices in Seattle, it’s not likely that we would miss the explosion that has happened in the Seattle staffing industry marketplace. IT staffing agencies that want to stand out in a crowded tech staffing industry should take these tips to heart. Is Your IT Staffing Agency Marketing Drown in a Sea of Sameness? Few […]
All Things Being Equal, Holiday Shopping Trends Show Loyalty is Up for Grabs One of this year’s holiday shopping trends to watch is not all that surprising, nor is it limited to holiday shopping. All things being equal, shopper loyalty is up for grabs; the question is, what are you doing to win? Equality […]
Employee Turnover: 7 ways to crush the dreams of new hires and send them screaming for the nearest exit It’s time to talk about your other retention rate – you know – your employee retention rate. You know, those people who are merely responsible for fulfilling customer orders, providing customer service and representing your brand […]
10 Quotes for Entrepreneurs to Remind Them Why They Love Their Business It’s easy to forget why you started and what you love about your business when the daily grind starts getting to you. Here are ten inspirational quotes for entrepreneurs that will help you remember what brought you to the game to begin with. “Making […]
What should the 2016 Marketing Calendars include? Got input? It’s time to write the 2016 marketing calendars and I thought I would reach out to see if there are any topics you would like to see covered, or any industries you wish had their own 2016 marketing calendar! I’m currently planning to write 2016 […]
Lipstick Index: Is Ulta’s Growth a Good Sign for the Beauty Industry? Not only is beauty retailer ULTA on track to add 100 stores this year, it’s merely a drop in the bucket compared to their overall plan to add 500 stores in 5 years, growing its chain of stores to 1200 locations, employing more […]
The Shelf Life of Word of Mouth Marketing Reviews Few would dispute the impact of positive brand reviews and ratings as a word of mouth marketing tool. What may surprise you is just how important those ratings are to consumers and how much time must pass before a bad review or rating no longer matters. […]
Salon Website Ideas: Is Your Website Getting the Salon Marketing Job Done? Maybe it’s time to stop thinking about your website as an online brochure or portfolio, and start thinking about it like an employee. That’s right, an employee. Because your website has a job to do, just like anyone else that works in your […]
Employee turnover is coming (said in my best ‘Game of Thrones’ voice), the question is, can you spot the signs of employee turnover before it carries top talent away? We can’t say we weren’t warned. Way back in 2012, Forbes published an article titled, ‘Job Hopping is the New Normal’ pointing out that while […]
With employee culture in the headlines, here are five ways you might not be aware your organizational culture is impacting your business, for better or for worse. The impact that organizational culture can have on a brand and on business profitability extend much further than employee satisfaction or employee turnover. In other words, the proof […]
Innocent until proven guilty is good for the justice system, but it can be devastating for a business. Scandal, rumor, and innuendo have the power to erupt into bad press that can disrupt business momentum, or even sink it altogether. Here are four good ways to deal with bad rumors, when accusations are all you […]
Amazon CEO’s Jeff Bezos response to the withering accusations laid out in the New York Times article over the weekend makes the case for why fans can keep on loving the company, since they are going to get this one right. Here are four reputation management lessons you can learn from Amazon.com today. I […]
Data from Marketo ranks several B2B marketing strategies for conversion rates, what tops the list might surprise you. What’s more, this B2B marketing cash cow might even be missing from your marketing plan. While no one likes to think they might have missed out, the good news is that it’s an opportunity to redirect energy […]
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