Conventional marketing wisdom is to highlight the value of products or services. However, a new survey reveals that there are four other more influential factors on the list of top B2B buyer considerations. Top B2B Buyer Considerations: B2B Marketers Focused Should Focusing on Trust Instead of Value B2B buyers may have budget considerations that limit […]
Salon Taxes, Deductions, Software and Must-Have Resources for US Beauty Pros No book or software program can substitute for the advice of a tax professional, but that does not mean you shouldn’t do all you can to educate yourself about the taxes that apply to your salon business. Here are some resources that can help. […]
Unlike in marriage, customer love is rarely a commitment that will last “until death do us part.” You simply can’t take customer love for granted, but you can understand its cycle and set it to lather, rinse and repeat. Have You Set the Customer Love Cycle to Lather, Rinse, Repeat? Lather, rinse, repeat are the […]
Growing a B2B business requires mastery of promoting sales to organizations that are in the supply chain as well as end users. Here are seven marketing ideas for manufacturers and distributors that can help. 7 Marketing Ideas for Manufacturers and Distributors, Courtesy of a Coca-Cola Video on YouTube Manufacturers and distributors often find themselves in […]
Ideas for a Valentines Day Marketing Plan 14-Day Countdown The countdown to Valentines Day has already begun, but you still have time to put a stellar Valentines Day marketing plan into effect. You can use this fourteen-day plan to increase sales right up to Valentine’s Day itself. It’s fair to say that US consumers “love” […]
Salon Marketing Ideas: 2016 Trend Colors and Color of the Year Unlike the brights of years past, Pantone’s dual choice for the 2016 color of the year and spring trend colors will make for universally-appealing colors for cosmetics like nail polish and eye shadow. Here’s how you can use trend colors to attract new clients […]
Think Like Marketers, Not Hiring Managers, to Attract Top Local Talent Let’s face it, most job descriptions haven’t changed substantially in two decades or even more. Companies that want to attract top local talent simply must do better than that, and it starts with mindset, not essential duties. Hiring Managers Must Sell Top Local Talent […]
Statistics are just so many numbers until you know why they matter. Take a closer look at the Infographic titled What Happens in an Internet Minute and see how its numbers define the task at hand for most marketers today. What Happens in an Internet Minute and How It Defines the Marketing Landscape 60 seconds. […]
15 Ideas for Salon Names and 3 Ways to Get It Right I grew up across the street from a home-based salon called “Ann’s Cut ‘N Curl,” so I’m no stranger to great – and not so great – salon names. I’ve assembled some along with my comments and just for fun included an infographic with […]
B2B buyers are people, too, and they often make buying decisions using the same criteria that produces purchases in their everyday lives. Here are five ways your marketing could be helping B2B buyers decide whether your products or services are right for them. Helping B2B Buyers Answer the Question: Is It Right for Me? For […]
Sooner or later you’re going to find yourself in the midst of an important negotiation, when you do, these negotiation skills could make all the difference.
The ABC’s of Salon Client Retention: Weave a Tangled Web A recent survey found client retention among the top three challenges for salon owners, coming in third after managing and motivating staff and getting new clients. Here are five salon client retention strategies that will help ensure your salon becomes an entrenched and irreplaceable part of its […]
You Can’t Make Your Employees Think Like Entrepreneurs One of the most common responses I hear from business owners on social media is that they can’t get employees to take ownership of their own actions and responsibilities, let alone make decisions that are in the best interests of colleagues or the organization as a whole. […]
For today’s connected consumers, I-want-to-buy micro-moments can happen any time on any device, and that goes for B2B buyers too. Even if you already provide an omni-channel experience, you could lose buyers if you haven’t designed each experience to convert. Micro-Moments are Turning Browsers Into Buyers One Device at a Time If you think that […]
The More Marketing Things Change the More They Stay the Same Hard on the heels of Barnes and Noble announcement of brick-and-mortar store closures comes Amazon’s announcement heralding the opening of its first brick and mortar book store. It just goes to show that the more things change, the more they stay the same; so […]
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