If you aren’t telling your brand story, you’re leaving it up to chance and chances are these four people are telling a story about your brand that wanders from the truth. Who’s Telling Your Brand Story? If you’re waiting for customers to feel emotionally connected with your brand simply because of what you sell or […]
Sir Richard Branson said, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” Here are six low-cost PR tactics small business owners can use to promote their brand on a small budget. Promote Your Small Business with 6 Low-Cost PR Tactics Sir Branson could not be more spot on. […]
It’s a Date! Have you overlooked any of these important marketing event planning details? Your Marketing Event Planning Checklist When thinking about throwing a major event like a marketing event that will help you increase sales, generate new business leads or increase customer loyalty and retention, you might think of the event itself as the […]
It might not even be your fault, but if you find yourself at the head of an embarrassing employee culture, fixing it should be priority one. Here’s why, and how. You Are Not Alone: Lots of Companies Seem to Have an Embarrassing Employee Culture It seems as though rarely a week goes by where one […]
When a customer interaction goes wrong, it’s an opportunity to build trust through resolution. If you make the real problem worse with any of these three things customers hate more, your relationship might just be over. Don’t Compound Customer Complaints – Avoid These 3 Things Customers Hate More No one wants to make a customer […]
21 percent of Millennials left their job to do something else last year, three times more than the rest of the working masses. Here’s what employers need to know.
Brad Shorr, Director of Content Strategy for internet marketing agency Straight North describes the channels and tactics manufacturers and distributors need to use for online lead generation in today’s complex marketing landscape. Meeting the Challenge of Online Lead Generation in Manufacturing and Distribution Online lead generation is exceedingly important — and sometimes exceedingly complex — […]
Here are 6 rules for successful negotiations as prescribed by Ivanka Trump and a handy infographic on the rules of negotiating that will help you remember them during crunch time.
What Happens in an Internet Minute 2016 infographic offers valuable consumer behavior insights that affect small business marketing today.
A benchmark report tells best times for business webinars, and a list of webinar platforms and tools for content marketers.
They say that fear is a good thing, because it proves the worth of something you want. Here are twelve quotes on overcoming fear and doubt in pursuit of business goals. 12 Quotes About Overcoming Fear for Business Leaders “We learn to do by doing.” Denzel Washington “Thinking will not overcome fear, but action […]
Find out how much faster US e-commerce via mobile is growing than e-commerce overall and learn how to leverage mobile e-commerce for growing a business.
Status quo is a fallacy; to break out from the pack and win in business you’ve got to do the unconventional, what hasn’t been done before. 12 Unconventional Quotes from Extraordinary Leaders Even the most innovative entrepreneurs can fall into complacency and sameness with competitors once their business is up and running. These twelve unconventional […]
Plato said, “Human behavior flows from three main sources: desire, emotion, and knowledge.” Let’s take a closer look at the biases that affect buying decisions and talk about overcoming buyer objections that find their roots in these common behavioral biases. Infographic – Why People Don’t Buy: 20 Cognitive Biases that Affect Buying Decisions We’ve talked […]
Conventional marketing wisdom is to highlight the value of products or services. However, a new survey reveals that there are four other more influential factors on the list of top B2B buyer considerations. Top B2B Buyer Considerations: B2B Marketers Focused Should Focusing on Trust Instead of Value B2B buyers may have budget considerations that limit […]
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