Customer loyalty is like a box of chocolates, you never know what you’re going to get. Find out why and get four strategies to up your customer loyalty marketing game. In the iconic American film, the film’s main character Forest Gump offers up dozens of profound truths, perhaps none so often quoted as this one, […]
A new UK study found that women are more willing to stray from a romantic relationship than the one they have with their hairdresser. Here are six traits women they find in the salon that they might not be finding at home. Hair stylists and colorists who are looking to build a large, loyal client […]
When bad bosses are company CEOs, there is not much that can be done, apart from choosing not to work for them. But if you’re in a position to promote people with these personality traits into leadership roles, or you are wondering why a manager’s department has low morale and high turnover, this list could point […]
Brands with a memorable identity can sell clients on value, innovation, style and authority – all without saying a word. Strong brands don’t have to sell clients. With top of mind brand awareness already established, they just need to be there when they need them. What business owner doesn’t dream about establishing the same kind of universal brand recognition […]
Are you using your 7 seconds wisely? Here are some ideas that can help you make a better first impression with customers and clients at your place of business, to start the customer journey off on the right foot. If seven seconds is all the time you have to make a good first impression, it’s […]
Many ad campaigns launched with the hope of successfully marketing to women shoppers fell flat. The reason why could lie in subtleties rather than taglines; here’s why. Marketing to Women: 6 Ways Pro-Female Campaigns Provide ROI With women shoppers dominating the retail marketplace and increasing numbers of women taking their place among B2B buyers and […]
Thank you for purchasing my e-book Thank you for purchasing my e-book “Growing a Salon on a $100 Marketing Budget.” You can download the e-book by clicking on the link below for the next 72 hours. If you have any difficulty downloading the PDF, please email me at elizabeth@12monthsofmarketing.net for assistance. DOWNLOAD – Growing a Salon on a $100 Marketing Budget […]
The client experience is the one thing that can be truly unique in every salon or spa. Here are four ways you can set your business apart from everyone else.
Though these trend colors may change in just a few months, salon and spa professionals still need to pay attention. Find out how to use fall trend colors to attract and engage clients, so you can grow more quickly.
If you’ve tried to find out why one or more of your clients left, here are five ways to find out what – if anything – caused the discontent that caused them to move on.
Using these five marketing strategies, you can win back some of the customers you thought you lost, revitalize relationships with all your customers and improve client retention rates.
Seven out of ten people aren’t all that interested in their jobs. Find out what it’s costing your business, and take advantage of these five ways to impact employee engagement for the better.
A recent survey reveals that just about every type of business would benefit – big time – when it comes to improving marketing ROI if they simply support a good cause.
Make it as easy as possible for your customers to talk about what they love most about your business! Here are five ways to use customer testimonials to generate real word of mouth marketing results.
Vision statements run the gamut from boringly generic to inattainably specific – and everything in between. Get it wrong and run the risk of being pointless – and producing passionless patrons. But get it right and you can inspire your employees and engage customers as never before.
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