Vision statements run the gamut from boringly generic to inattainably specific – and everything in between. Get it wrong and run the risk of being pointless – and producing passionless patrons. But get it right and you can inspire your employees and engage customers as never before.
Got fans? You should – and you could – if you learn to think like big leaguers. Instead of looking for marketing ideas that can help you bring in one new customer, one new client or one new patient, think about ways to improve retention and build client loyalty and referrals, instead!
Are you looking for new marketing strategies that will help you attract new customers or increase the average sales ticket?
As a salon professional, your true value proposition lies in what you bring to the table that no one else can offer, and it’s the same for a salon business.
Thinking that big discounts are the key to attracting new salon clients? Find out why trying to jump-start growth with a strategy that reduces profits could be a risky proposition.
What’s your business’ attraction factor? Resources spent investing in pursuit of genius products, services and marketing can all be wasted, if a business fails to ensure that they will actually be attractive to those new customers when they walk in the door.
If you want your salon’s social content to get shared and help you attract new clients, make sure you include the secret ingredients – things people love – that can take your social media marketing from mundane to meteoric.
If you fail to manage customer expectations, you may find that while you believe your business performed well, your clients don’t agree. Find out how to create a scenario where your business can always exceed customer expectations.
Key takeaways from the cola wars you can use to build a small business brand that is strong enough to pass a brand ‘taste test’ when you go head to head with competitors.
The sales process consists of capturing the buyer’s attention, persuading them to buy, and closing the sale. But too often, marketing and sales are focused on closing, without having captured the attention and trust of buyers, first.
Reblogged from les nouvelles esthetiques and spa – American Edition | Valentine’s Prep Services to Fulfill Your Guests’ Desires…And Pack your Appointment Book!
The Valentine’s Day marketing campaigns you run in the weeks ahead could boost revenues if you do what it takes to get the attention of your target audiences, woo them and win their business.
The words you use have branding power. When it comes to your business, do you have customers – or guests? And which is better for your brand?
Have you ever heard the phrase, “the key to failure is trying to please everyone?” It’s true in life, and it’s true when it comes to business success, too. Six ways to find your niche – and fill it!
Socialfish.org defined seven types of social media followers that each deserve their own social media marketing approach. Here are seven ways to build a following, get more leads and sell using social media. 7 Types of Social Media Followers Infographic = 7 Ways for Your Business to Succeed and Sell Using Social Media Frustration with understanding […]
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