This is one of my favorite quotes, not just because it’s beautiful, but because I truly understand it. Not only am I lucky enough to be married to someone who brought meaning back to this word, but I’m also a parent, and when one becomes a parent, the word “love” is once again defined in […]
We all know that you spell work using the 4 letters w-o-r-k and we’ve all heard the phrase, “work is a four letter word,” referring to the fact that it’s something most of us have to do vs. something that we actually want to do. But I’m going to suggest, instead, that the word “work” […]
One of the questions that I ask clients when working on brand identification is, “If the brand of your business were a person and walked into the room, what words would you describe it?” The point of the question is to help identify what type of brand personality the organization has and how they want […]
Everyone wins in an organization characterized by good leadership, but people can talk a good game and spout leadership quotes and clichés all day long. And leaders both good and bad will tell you the right things to get you on board, get you to go above and beyond the call of duty, do more […]
While many people use Twitter for personal use, sharing information in 140-or-less character status updates with such riveting topical matter as to what they had for breakfast, who among our society should and should not be allowed to drive or anything else that comes to mind, when it comes to marketing, Twitter presents small business […]
Good morning, I’ve been elected to speak to you on behalf of the group – those of us you’ve thrown under the bus, in the course of running your business, managing your team or otherwise trying to control the tiny little bit of commercial territory you’ve been allotted. You said that you wanted us on […]
14 Characteristics of Great Teams: Part 2 of 2 Earlier this week I posted the first 7 characteristics that great teams not only “do” but that they do better than the competition. Stating,”Whether you have a small business or not, cultivating these traits within your business and employee culture will give you a competitive advantage […]
14 Characteristics of Great Teams: Part 1 of 2 If you read my recent post titled, “Playing to Win” then you know that I’m an avid football fan. And while my favorite team was knocked out of the playoffs, I’m still watching the remaining games with great interest, including the two divisional championship games that […]
With so many people focused on the Beta period and then full launch of Google+ last year, a different kind of social media network quietly made their way on to the stage and slipped in to the list of top 10 social networking sites of 2011: Pinterest. Still in Beta itself, Pinterest is a virtual […]
The phase, “let’s put a pin in this” means that something may be a good idea or suggestion, but that you are going to pin it to a bulletin board (really or symbolically) for further study. But since early adopters generally get the most ROI from being among the first to really understand and utilize […]
By the time January 2nd rolled around, many US retailers had already moved discounted Christmas merchandise aside and filled their most valuable shelf space with Valentine’s Day decorations and gifts. And no doubt, if you haven’t already, you’re now getting ready to decorate your salon or spa for Valentine’s Day. (For even more Valentine’s Day […]
Now that you’ve taken down the snowflakes, lights and tinsel, you’re probably looking for Valentine’s Day decorating and marketing ideas for your small business. These Valentine’s Day marketing ideas are more than window dressing, and that’s the point, because people won’t care about your business until they know how much you care about them! Here […]
#7 in my 10 best small business marketing ideas is this: To succeed in business, you’re going to have to get engaged. And as in any good love story, unless you’re part of an arranged marriage, you’ll never get engaged if you don’t ever meet so you need to ‘be’ where your customers ‘are.’ Once you’ve found […]
If you watch a lot of football (like I do), it’s not uncommon to watch your favorite team gain an edge over their opponent and get a small lead. Then, with a few minutes left on the clock, for reasons I will never understand, they abandon the strategy which helped them get the lead (which […]
How many times have you wondered how to turn one time customers into repeat customers, to turn repeat customers into loyal brand advocates willing to refer, recommend and otherwise talk about your brand to others? How many times have you felt powerless and hopeless when it comes to getting your employees to think more like […]
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