Most of the executives in NBC’s comedy, The Office, exemplify the kind of leadership you should absolutely avoid. This fictitious sales-centric company has more than its share of exaggerated dysfunction in any given episode; nevertheless, every once in a while, one of these over-the-top personalities does something to be funny that deserves serious analysis. The […]
Today I read an article titled, When Critiquing Others, Try Critiquing Yourself, Too by way of @Efficient CEO on Twitter where author Richard Walker shares a great leadership learning moment. While making some notes for suggestions that would help a colleague, he suddenly realized that the notes he was making applied to himself, too. I […]
Today I read an article titled, When Critiquing Others, Try Critiquing Yourself, Too by way of @Efficient CEO on Twitter where author Richard Walker shared a great leadership experience. He was making some notes for suggestions that would help a colleague and suddenly realized that the notes he was making applied to himself, too. I […]
Without apology, I freely admit to a serious coffee addiction. Every morning I start my day with one or two venti non-fat lattes, this week alternating between Pumpkin Spice and Caramel Macchiato. While I would go broke if I did not have my own espresso machine at home, I still manage to pop in to […]
Over the years I’ve attended many different types of professional networking events and classes at which business owners and managers had the opportunity to introduce themselves and tell the group about their business or job. Having attended several business networking events fairly recently, I have come to the conclusion that introducing oneself for impact, so […]
This morning I read an article about merchandising and marketing for furniture stores which talked about a very simple approach to before and afters that you’ve probably never considered using, and it’s a good one. The article talked about using your blog to market products visually, by documenting before, during and after photos as you […]
You spent hours swatching, matching and testing in order to choose a paint color for your walls. You, your accountant and a team of lawyers spent a month finessing the disclaimers on your invoices. You spent months (or even years) writing an employee policy manual. But your corporate mission and vision? That one sublime, supreme […]
Marketing ROI: 8 Ways to Transform Your Marketing from Cost Center to Profit Center One of the reasons that many business owners and managers fail to execute when it comes to even basic marketing is that they see marketing as a cost – as an expense – without realizing its benefits or return. And this, in […]
Forget what I said before, your business is awesome. There is a trait shared by nearly every business that I have come into contact with as a marketing consultant, and even in most of the roles that I held working for companies in the past, and it’s this: you want me to tell you that […]
4 Articles to Help You Market your Salon or Spa on Pinterest 26 Tips for Using Pinterest for Business Social Media Examiner provides you with 26 tips — an “A to Z guide” for using Pinterest for business [click here] including topics and how-to like these: How to add a Pinterest “follow” and/or “pin it” […]
26 Ways to Use Pinterest as a Social Marketing Tool Social Media Examiner provides you with 26 tips — an “A to Z guide” to help you use Pinterest for business [click here] including topics and how-to like these: How to add a Pinterest “follow” and/or “pin it” button to your site Branding and enhancing your brand Crowdsourcing […]
Announcing the release of Little White Marketing Lies by Elizabeth Kraus Have you fallen for any of these little white marketing lies? The Little White Marketing Lies table of contents: we provide exceptional customer service our employees set us apart word of mouth is our best marketing our customers love us success is just one […]
Announcing the release of Little White Marketing Lies by Elizabeth Kraus Have you fallen for any of these little white marketing lies? The Little White Marketing Lies table of contents: we provide exceptional customer service our employees set us apart word of mouth is our best marketing our customers love us success is just one […]
Emotion in the workplace? Yes, please! How many times have you heard that emotion has no place in the workplace? I pondered that, thinking about how often we believe that every problem can be solved if we can only apply enough logic and keep our emotions out of the equation. I realized that it just […]
Ah, the paper cutter—that oh-so-useful tool with its machete-like blade that sits way up on that shelf in the copy room. We actually like it when we have a chance to use it. It’s kind of therapeutic, even fun. We get to figure out how to line things up perfectly to get the cut exactly […]
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