Mere seconds – as few as 10, or 20 and certainly no more than about 60. 60 precious seconds for your business to establish a first impression with a new customer or prospect. And the same 60 seconds could be the tipping point for the whole customer life cycle and can make or break the […]
The weather in the Pacific Northwest having finally cooperated, relenting from a pattern of gray cold drizzle to a more moderate and at least semi-sunny schedule of days enabled me to get out of the house and into the neighborhood to walk my dog several times this week. This is a dog that’s new to […]
Part 1 of 2: Content Marketing: 10 Ways You Should Be Using Your Blog to Build Business (But Probably Aren’t) While modern blogs have evolved into a fairly consistent form, digital communities and digital diaries have existed pretty much since the internet came into existence. That puts the age of this medium at something like […]
Last week someone sent me an invitation to connect on LinkedIn. I “okayed” the request, and the next day, I had an email from this same person in my inbox, asking me to share all of my business needs with him. No relationship building, no trust, no foundation or even context for the conversation. It […]
You don’t have to be a marketing pro or a computer programmer to build a website that actually brings a return on your online marketing ROI. Here are 10 quick and easy ways to strategically use your website to actually build business in the salon and spa. Did you know that something like 1 of […]
A few days ago I jotted down notes for an article on how to get more value from your networking efforts and as I sat down to write this article for the 365 Days of Marketing blog, I remembered writing in 365 Days of Marketing about the fact that a lot of people misunderstand what […]
Consultant Marketing Ideas: 7 Tips to Help Consultants, Independent Sales Reps and Other Solo-preneurs Work More Profitably and Productively – There are many individuals who choose to work as consultants, sole proprietors, home based business owners, independent agents and representatives who could be termed “coffee shop consultants.” So-named because many of their meetings occur in […]
Thinking about launching a new product – or even a new business? Find out why marketing should be at the heart of your planning process, from the beginning. It used to be that Marketing professors and books opened up marketing discussions by presenting the “4 Ps of Marketing,” most of which occur toward the end […]
Mothers Day spending forecasts aren’t yet out, but since Mother’s Day spending for 2011 was up 11% over that of the previous year (plus other signs that the economy is becoming more robust, including an upward trend in consumer spending in the salon), there’s every reason to believe that this year we’ll meet or exceed […]
Mothers Day Marketing Ideas for Small Business Last year consumers spent an average of $140 each on Mother’s Day gifts for their moms, wives, daughters, aunts and other special women in their lives. That was up more than 10% from the previous year, and there is reason to believe that this could be another great […]
The Use of Color in Salon Marketing and Decor If you’re a hair stylist, make up or nail esthetician, you’ve invested hours and hours of practice, years of study and probably thousands and thousands of dollars learning to use color properly in the salon and spa when it comes to hair, skin and nail clients. […]
Driving my girls to school this morning I heard a snippet on the news about a Gallup-Healthways survey of more than 300,000 people which revealed that regular church goers are happier each and every day compared to irregular church attendees or non-church goers. As if that weren’t interesting enough, the report also said that for […]
Use Your Words: Inbound and Content Marketing for Salons and Spas As a salon or spa owner or an independent beauty professional, you have to know a lot of things that don’t fall within your actual profession per se. Besides being a stylist, makeup artist, esthetician, massage therapist or nail technician (or a combination of […]
Choosing colors in design is always a big part of the process when creating something new. Most people don’t understand how subjective color is, though, so it can become a point of contention, as participants argue, hoping to convince others to see their point of view. Why does this happen? People tend to think that […]
Most of the executives in NBC’s comedy, The Office, exemplify the kind of leadership you should absolutely avoid. This fictitious sales-centric company has more than its share of exaggerated dysfunction in any given episode; nevertheless, every once in a while, one of these over-the-top personalities does something to be funny that deserves serious analysis. The […]
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