How many times have you wondered how to turn one time customers into repeat customers, to turn repeat customers into loyal brand advocates willing to refer, recommend and otherwise talk about your brand to others? How many times have you felt powerless and hopeless when it comes to getting your employees to think more like […]
This week, I included an article in my newsletter titled 12 trends that will change marketing in 2012. The original article (from PR Say) spoke to public relations, but in reading through the trends, you’ll find that it’s much bigger than just that segment. In the article, the third trend stated it this way: “Organizations […]
This week, I included an article in my newsletter titled 12 trends that will change marketing. The original article (from PR Say) referenced the marketing strategy public relations, but in reading through the trends, you’ll find that it’s much bigger than just that segment. In the article, the third trend stated it this way: “Organizations will […]
So far in my Top 10 Small Business Marketing Ideas are: 1. Process – not practice – makes perfect and 2. Commit to Continuous Improvement (and no ‘sacred cows’). So what made the 3rd spot in my list of top small business marketing ideas for this year? Stick Around. What I mean is this: Persistence is far more […]
The second in my Top 10 Small Business Marketing Musts is this: Commit yourself to two principles to succeed in business. Continuous improvement and no sacred cows. Why continuous improvement and no sacred cows? One of the first business books I read after college was Sacred Cows Make the Best Burgers (Kriegel & Brandt) and I still […]
No matter what your business specialty, at the end of each year you’ll always find a smattering of articles touting predictions for the coming year. With few exceptions, most New Year marketing predictions and small business trend-related articles I’ve come across this year have said little more than that trends that are already in play will continue. […]
So yesterday while driving home from nearby Enumclaw, Washington, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While normally this might irritate me and my lead foot just a tad, yesterday, it didn’t. The car had only one […]
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. And as a resident of the Seattle area, the only team […]
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. During one of the games I watched today, a team (thankfully […]
Earlier this week, Pearl Harbor Day (December 7) was observed to remember the day Japanese bombers attacked the US forces stationed in Hawaii—an act which brought the US, finally, into World War II. It’s a day to honor those that fell and all those who served. It was the members of “the greatest generation” whose […]
How you present your merchandise verbally (whether referring to products, your skills, your experience—anything that you want the client to accept or ‘buy’) is one of the most powerful forms of merchandising you have. What other form of merchandising is more important than the words of someone who is an expert at handling and using […]
If you’re ‘just an employee’ (rather than a business owner) or an independent seller or entrepreneur, you might not yet know how important marketing yourself is to your professional success, whether or not you ever plan to actually own your business. When you think of the word “marketing” what comes to mind? If you think […]
If you’re ‘just an employee’ (rather than a business owner) or an independent seller or entrepreneur, you might not yet know how important marketing yourself is to your success, whether or not you ever plan to actually own your business. When you think of the word “marketing” what comes to mind? If you think of […]
You know how sometimes you have “a-ha!” moments? Recently, a salon-spa products manufacturer asked me why I was serving only a fraction of the professional beauty market. Puzzled, I asked what he meant, and he said that the 2012 Salon and Spa Marketing Calendar was geared toward owners and reminded me that the majority of […]
Do you know what a ‘Gal Friday’ is? I know from personal experience; I’ve been one, more than once. It’s that person in the office who’s often found un-jamming the copier or replacing the toner, who orders office supplies, who bounces out to pick up food for the important people, cleans up after the meetings […]
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