Stylists, booth renters and independent salon owners — I just uploaded the draft for my next book which is a 2012 marketing guide written JUST FOR YOU! It should go live in a few days and we’ll celebrate by taking a peek at what’s inside2012 Marketing Guide for Stylists, Booth Renters and Independent Salon Owners: […]
It often happens that I’m invited to meet up with a friend or business colleague for coffee or lunch at a restaurant I haven’t been before. In order to make sure that I arrive on time and with as little stress as possible, I usually go online for a map and directions. As a backup, […]
Sure, you’ve heard about the Pilgrims and the Indians and the first Thanksgiving, but that was just a dinner. Do you know how Thanksgiving, now officially celebrated on the 4th Thursday of every November, earned its place as one of the major US holidays? Here are some fascinating bits of history of Thanksgiving Day in […]
Before you set out on your holiday shopping adventure I wanted to point out that – just by doing what you’re going to do anyway (shop) – you have the opportunity to improve the economy — if you choose to shop local. Making the Case for You to Shop Local During the Holidays So that leaves […]
Over the last couple of months I’ve been writing about “little white marketing lies” which are falsities many business owners tell themselves and others. These are things they often want to be true about their business but either don’t really understand or don’t want to do the real work needed to make them true. Here’s […]
As a business owner, have you had a few bad leadership experiences which led you to create blanket policies? I’m talking about things like: No cellphones No kids No loitering No food or drink allowed Customers only (restrooms) No use of social media on company time Or have you even gone to the trouble and […]
I know people who think it’s some sort of badge of honor that they aren’t on Facebook. When we talk social media they lean back and with a disdainful look on their face proudly assert that they aren’t on Facebook, and they never will be. I read the dumb comments about how Facebook is just for grandmas to […]
what you need to know before you ‘daily deal’ elizabeth kraus | 12monthsofmarketing.com Remember the “4 Ps of Marketing?” If price is not the real problem, why would you try to solve the problem by discounting? I’ll tell you why: it seems like a quick fix, a bandage, a medicine that will take care of […]
November 14 is National “Loosen Up, Lighten Up” Day. If you’ve been procrastinating on getting your marketing in shape to ‘loosen up’ customer’s purse strings and ‘lighten up’ your load by getting your business going this is the perfect time for you craft some special promotions and seek out some strategic marketing partners. 4 Loosen […]
Toward the end of his article, “The Real Repercussions of Discounting,” Darryl Manco made a very important point. In essence, he asks why you’re trying to cure what ails your marketing with the wrong medicine. Here’s what I mean. In marketing 101, you learn the “4 P’s” of marketing: Product (the products or services you […]
Toward the end of his article, “The Real Repercussions of Discounting,” Darryl Manco made a very important point. In essence, he asks why you’re trying to cure what ails your marketing with the wrong medicine. Here’s what I mean. In marketing 101, you learn the “4 P’s” of marketing: Product (the products or services you […]
The secret for small business (or any-sized business) success is not just attracting customers or getting one sale, it’s engaging them over the long haul. Engaged customers believe they are part of something. They believe they are important to you and to your business. Apart from having a family or social connection to your business, […]
The secret for small business (or any-sized business) success is not just attracting customers or getting one sale, it’s engaging them over the long haul. Engaged customers believe they are part of something. They believe they are important to you and to your business. Engaging customers requires not just a commitment on their part, but […]
Yesterday I shared an article across social media channels from entrepreneur.com, titled, Groupon, Other Deal Sites Not a Good Deal for Small Businesses which noted that not only were up to 80% of deal buyers already customers of the businesses whose offers they purchased, but more than half of them also said they’d have made […]
An awesome logo is a thing of beauty and yes, it can be the trigger that reminds you of a great company. It can just as easily be the trigger that reminds you of a terrible in-person or telephone customer service experience, of being ignored when you needed help, of waiting far longer than you […]
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