An awesome logo is a thing of beauty and yes, it can be the trigger that reminds you of a great company. It can just as easily be the trigger that reminds you of a terrible in-person or telephone customer service experience, of being ignored when you needed help, of waiting far longer than you […]
For years, Disney has claimed to be the happiest place on earth. That may be true, but it’s not the happiest place to work. According to a new survey, all four branches of the US Military ranked higher than Disney and other well-known companies renowned for their employee culture like Microsoft, Amazon, Zappos, Starbucks and […]
If you’ve been in business very long, it’s likely you’ve had to create scripts and write marketing copy for your website, advertisements, signs, postcards or other items which fall under the general heading, “marketing collateral.” And no doubt you’ve taken the opportunity to talk about the things you love most about your business, or the […]
Have vampires in the workplace? Want to know the 5 key ingredients for your witches branding brew? Just a couple of the treats that will fatten your wallet—not your waistline—in my Halloween marketing goodie bag a.k.a. tomorrow’s email newsletter. Subscribe below then watch your email in the morning! subscribe
It seems to me that people used to “like” and comment on posts much more frequently than they do now. Why? Overload. We’re all consuming so much on social media that it takes something truly – TRULY – evocative to motivate us to respond. But there are still a few topics sure to garner social […]
We think of business cards as essential to doing business in the modern world (and they are). But you may not know that business cards have been around for hundreds of years, and they’ve always been important. Business cards were originally used by the most prosperous and the aristocratic in society to announce that they […]
Style, Strategy and Marketing Savvy October 27, 2011 I can’t believe October is almost over. With the holiday season nearly here, do you have tools in place to keep your business in the forefront of your customer’s minds? Today’s newsletter is a social media article collage meant to help you do just that. How to […]
Chris Brogan, co-author of The New York Times bestselling book Trust Agents and author of Social Media 101 posted this on [ entrepreneur.com: ] “…there are inexpensive ways to market your stuff, as long as you accept one fact: You’re also a media company.” In the article, he advocates for the use of Social Media, […]
Have you ever wondered how important marketing really is to the life of your business? That’s like asking how important breathing is to your body! No matter what you want to do or what it is your business provides, marketing is the means to that end. And it’s not just important—marketing impacts, and is […]
Many pros are looking for the silver bullet – the magic formula – the hocus-pocus – the quick fix – the express train (if you will) to success. Even though it seems like they really want to know what it is, most don’t like the answer when they hear it, because, as Thomas Edison said, […]
This morning I reviewed a 2011 Small Business Report by Network Solutions and the Center for Excellence in Service. The report provided a scorecard for small business success that rated small business marketing as a falling “D” grade. (For those that have been out of school for a while, the only place to go from […]
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But little white marketing lies like this one may be hurting our businesses: Little White Marketing Lie #5: We’re just one great marketing idea away from overnight success. Most of the time, ‘overnight success’ is […]
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little white marketing lie #4: Our customers love us. Don’t fall for this one, it’s especially dangerous. When […]
12 little white marketing lies, yours to disprove in 2012! The 2012 Small Business Marketing Calendar “Little White Marketing Lies” is now available for purchase on my site and should be live on amazon.com next week. In it, you’ll find a collection of 12 little white marketing lies you should dispel in 2012 plus hundreds […]
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses, including this one: Word of mouth is our best marketing. Little white marketing lie #3: Word of Mouth […]
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