Entries by Elizabeth Kraus

Trick or Treat – but Don’t Scare – Your Customers

Last week when Facebook made some pretty significant changes to how its users pages appeared and functioned, it resulted in a deluge of user whines, groans and complaints played out not only in status feeds but in articles and blogs across the internet. That – and the pumpkin on my mantel – served as the […]

Employee culture and your marketing mix

Make no mistake, your employee culture is part of your marketing and deserves the same strategic attention as does any other aspect. But don’t just take my word for it: “You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” […]

The little white marketing lie that’s hurting your business

Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses. Little White Marketing Lie #1: “We provide extraordinary (exceptional, excellent, etc.) customer service.” It’s a lie when you […]

Basics: Build Your Electronic Marketing Toolbox

Long gone are the days when your marketing could be confined to the occasional postcard, flyer and yellow pages listing. It’s never been easier to get your marketing messages out into the public sphere; but for the same reason, it’s never been more difficult to get your messages noticed. You can’t afford to believe that […]

Niche Marketing Ideas that Should Be Music to Your Ears!

September is Classical Music Month and National Piano Month 365 Days of Marketing by Elizabeth Kraus If you think about it, our community is made up of many hundreds (if not thousands) of mini-communities. These groups are comprised of people connected by family, friends, common interests, hobbies, entertainment, sports and many other circumstantial means, including […]

Niche marketing ideas for salon and spa that should be music to your ears!

(Excerpt) September is Classical Music Month and National Piano Month from Make Over Your Marketing by Elizabeth Kraus If you think about it, your community as a whole is made up of many hundreds (if not thousands) of mini-communities comprised of people connected by family, friends, common interests, hobbies, entertainment, sports and by so many […]

Beer Me! Use 45 Day Rules to Strengthen Customer Relationships

“Beer Day” is a US Naval term, so named because it’s the one day that crew members at sea are issued and allowed to consume beer (usually just one or two). Way back in 1794, the US congress set a daily ration for alcohol for sailors and in 1914 a general order was issued which […]

It’s Build a Better Image Week!

In contrast to self-improvement, which often involves changes we desire to make for ourselves, building a better image is about making improvements in order to change the way we appear to others. In business terms, “branding” includes the activities and changes you make in order to change how your customers and prospects perceive your business. […]

September is Courtesy Month

Think about how many people in your organization have the ability to impact the customer experience; not just in direct provision of services or products, but who simply personally interact with customers, inside or outside of the walls of your business. People who interact personally with your customers and prospects for any reason: casual meetings, […]

Why Old-Fashioned “Customer Service” is Still the Key to the Customers Heart

October is Customer Service Month – Elizabeth KrausExcerpt, “October is Customer Service Month” from 365 Days of Marketing 365 Days of Marketing is available on amazon.com in book and digital formats. According to a 2011 American Express Global Customer Service Barometer (a survey done in the USA and 9 other countries relative to attitudes and […]