(Excerpt, October chapter of 12 Months of Marketing for Salon and Spa) We all know the economy is tight; in fact, we have grown tired of hearing about it. Even writing it feels cliché. Fewer customers are coming through the door, and many others are coming back less frequently. Business is slow and tips per […]
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
You know those e-mails that you ALWAYS open? This will be one of them. Springwise.com sends a weekly e-mail complete with brief blurbs and links to websites featuring companies doing innovative, earth-friendly, healthy, charitable, problem-solving and otherwise very, very KEWL things. Check out their website, and subscribe to their newsletter – you’ll love it!
More? Ok, here you go! In addition to the ideas included for January, here’s a peek at the ideas presented for February 2011 in the 2011 Salon and Spa Marketing Calendar: Spunky Old Broad’s Day Girls and Women in Sports Day Bubblegum Day Clean Out Your Desk Day White T-Shirt Day St. Valentine’s Day (of […]
Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. (Zig Ziglar)
Quick Merchandising Tip #5: Show them how it would look at their house. (Inspired/adapted from the Top 12 Visual Merchandising Tips – Tip #5 – at www.theretailersadvantage.com by Rick Segel, January 2009) The Most Important Salon Retail Product Merchandising Tip This is one of my favorite merchandising tips. It falls with several others that lie under the […]
I know that you’re about to be buried by the holiday marketing season, so I wanted to give you a peek at the list of January 2011 dates that inspired ideas included in the 2011 Salon and Spa Marketing Calendar (available on amazon.com and 12monthsofmarketing.net): New Year’s Day (4 distinct ways to market-in the new year) Fruitcake […]
A couple of weeks ago my husband was watching a re-run of the Andy Griffith Show. In one scene, three of Mayberry’s premiere citizens (a reporter, a banker and a mechanic) were all sitting in a diner, enjoying a piece of pie. In walk Andy and his girlfriend Helen, they greet and chat with their […]
Summer is over (well, what summer we had; this year Seattle lived up to reputation!) and it’s time for your customers to get out warmer clothes – warmer in color as well as weight – for fall. Here are 5 ideas to generate fall color profits! Clip fall-color-appropriate photos from magazines or fall catalogs and create a Fall Color Inspiration sheet […]
Hey-all — Migrating to new software and new platforms can be tricky but sometimes you just have to! Welcome to the new blog site for savvystylist.net and 12monthsofmarketing.com – It’s going to be a great year!
- 11 Things You Didn’t Know Your Website Could – and Should – DoMay 5 - 9:27 AM
- The Most Important Customer Marketing Might Happen After the SaleApril 21 - 9:32 AM
- Responding Positively to Negative Customer FeedbackApril 14 - 9:39 AM
- 9 Keys to Brand Happiness and More Satisfied CustomersApril 7 - 10:14 AM
- 10 Pricing Strategies that Can Positively Impact SalesApril 5 - 3:08 PM