Entries by Elizabeth Kraus

It’s Hammock Time!

Close your eyes and breathe deeply and slowly, in and out, exhaling completely at least 5 times (10 would be better). With your eyes still closed, imagine yourself somewhere warm but not hot, with just the hint of a breeze blowing across your body as you lay in the sun, swinging slowly back and forth […]

It’s Hammock Time!

Close your eyes and breathe deeply and slowly, in and out, exhaling completely at least 5 times (10 would be better). With your eyes still closed, imagine yourself somewhere warm but not hot, with just the hint of a breeze blowing across your body as you lay in the sun, swinging slowly back and forth […]

Make Under – Not Over – Your Brand

So often we make the mistake of thinking that our brand needs a “makeover” when what it really needs is a “make-under“. If you aren’t building a bigger role for your business in the lives of your clients, if customers don’t seem to want to refer friends and family to you, if they aren’t inspired […]

make under – not over – your brand

So often we make the mistake of thinking that our brand needs a “makeover” when what it really needs is a “make-under“. If you aren’t building a bigger role for your business in the lives of your clients, if customers don’t seem to want to refer friends and family to you, if they aren’t inspired […]

10 ways to find out what your customers (really) want

August 4th is National Pampering Day. According to thefreedictionary.com: pam-per-ing (verb, means to)indulge with every attention, comfort, and kindness; spoil; the act of indulging or gratifying a desire; gratifying tastes, appetites, or desires Have you ever had someone try to make you happy, not with what you truly wanted, needed or desired, but who tried […]