5 Keys to Attracting Millennials as Salon Clients Five things your salon marketing needs to do if attracting Millennials as salon clients is on your to-do list right now. Millennials are just coming into their peak years when it comes to purchasing power, and Millennial moms make the most buying decisions of all. We’ll break […]
5 Ways to Improve Salon Culture, Employee Satisfaction and Staff Retention When it comes to attracting top talent, and keeping your staff in place, salon culture trumps business model. Miss the mark and your salon could be leaving the door open for staff defections or even the all-dreaded walkout. Get it right and your staff will quickly […]
Amazon is growing offline as well as on; five retail store ideas might indicate how the Everything Store could become the Everywhere Store, too. Retail Store Ideas – 5 Things You Can Learn from The Everything Store We’ve published several articles about Amazon’s growing transportation fleet; however, this wildly successful eCommerce retail store is dabbling […]
The average consumer’s penchant for using digital devices as part of their back to school shopping could give eCommerce competitors a chance to gain market share. Back to School Shopping Infographic Points to Ecommerce Retailer Opportunity Back to school shopping has largely been an in-store experience – at least it has been up until now. […]
Gallup’s latest list of U.S. consumers’ most popular industries includes eCommerce, when you consider that the computer, internet and retail industries all made the grade. Top-Rated U.S. Business Sectors List of 10 Most Popular Industries Three food-related industries might top of the list of the U.S. consumer’s most popular industries, but it’s joined by three […]
6 Salon Social Marketing Strategies Every Plan Needs to Include What could be more exciting than having a free marketing tool powerful enough to bring new clients in the door? And what could be more frustrating than going weeks, months or even years without getting that marketing channel to work? The truth is, very few […]
Marketing reports tell the tale. While face-to-face referrals still top other types of word of mouth marketing referrals, social media word of mouth may soon oust it from the top spot. Word of mouth marketing occurs all the time. Any time one person tells another person about a positive or negative aspect of a brand […]
Making the Case for Adding Multi-Cultural Salon Services Adding multi-cultural salon services could be the key to growing your business in place or help you raise the revenue needed to add new locations. Here are five marketing musts for salons who want to successfully promote the multi-cultural services they offer. The USA is already a […]
Labor Day Stats – History and statistics about Labor Day in the U.S., including how the holiday will be celebrated and which workers might not have the day off. Labor Day Stats – How Labor Day is Celebrated in the U.S. As we know it now, Labor Day was created by the labor movement in […]
Here are four ways you can become the business leader you always wished you had, so you can give your company the leader it deserves. Infographic – 4 Ways a Business Leader Can Positively Impact Company Growth Potential If you knew there was a way to increase your company’s earning potential by nearly 60 percent, […]
Lack of feedback is frustrating for job seekers. Here are seven burning questions rejected candidates want staffing agency recruiters to answer when they don’t make the cut. Job Search Fails – 7 Things Candidates Want Recruiters to Share with Them A successful job search might take anywhere from a few weeks to a few months […]
Increase Average Ticket and Client Engagement with this Pre-Appointment Salon Marketing Tactic Make this one salon marketing tactic part of your strategy and watch your salon’s average ticket and guest engagement rise. How many times have you begun to check in for a flight and been offered the chance to pay for upgrades ranging from […]
Ask and Answer: Start a B2B Networking Group by Answering 5 Key Questions A networking group can be an invaluable resource or even a source of new business. Here’s what you need to know to start a networking group of your own. Whether you’re looking for a neighborhood meetup or you envision growing your group […]
Color in branding is just the beginning. Strategic use of color in the workplace may help you cultivate brand identity, employee creativity, customer engagement and more. Infographic – Use of Color in the Workplace Based on the Psychology of Color Color has power in branding, but that’s not where the color story ends for your […]
It’s funny how employers often need to produce the same type of proofs that candidates have to demonstrate. Here are seven qualities hiring managers look for in candidates that top candidates want from employers. Mirror Image – 7 Qualities Employers Need to Attract Top Candidates An article on TheUndercoverRecruiter.com lists the Top 7 Qualities Employers […]
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