Paying more attention to how social media influencers impact your buyers could be the key to strengthening your social marketing strategy. Infographic Shows Where Social Media Influencers Impact the Buying Journey Many buyers have completed the majority of their decision-making journey, from discovery and research to price and value comparisons, before visiting a store or […]
Social marketing is often thought of as only an indirect contribute to lead and customer acquisition; however, understanding social media in terms of its un- and under-tapped potential can provide your business with important advantages at every stage of the buying journey. Understanding Social Media: Social marketing has come of age; is your social marketing […]
Lighting a lasting-fire that keeps an engaged team going for the long haul won’t happen by accident. Here are the conversations you need to have as a hiring manager to re-light your dis-engaged employee’s spark. The importance of keeping an engaged team. So you hired an employee six months ago and they have historically been […]
Making business New Year Resolutions is a pointless exercise unless you’re willing to do the work, and work a plan that can bring your goals to fruition. An estimated 45 percent of Americans say they usually make New Year Resolutions and another 17 percent say they do so some years (but not others). Of these […]
While you’re thinking it over, we invite you to play along. When you’ve come up with your brand theme song, tweet it to us @MarketingDesks using the hashtag #BrandAThemeSong. Year after year, lead generation and customer acquisition top the list of marketers’ reasons for existing. With all this focus, you’d think that we would eventually […]
We sometimes treat it as a joke, but the truth is that “having a good hair day” is a real thing. Nearly 7 out of ten women say when their hair is on, they feel more confident and capable. Conversely, a Yale University study found that “having a bad hair day” is a real phenomenon as […]
The most wonderful time of the year for retail sellers is right around the corner. Find out what’s in the National Retail Federation’s 2016 Holiday Shopping Forecast. 10 Things to Expect from Consumers During the 2016 Holiday Shopping Season Each year the National Retail Federation’s holiday headquarters offers data retailers can use to help improve […]
Consumers weigh in on what they want in an e-commerce holiday shopping experience and why 85 percent still prefer in-person to online shopping. Consumers Want E-commerce Holiday Shopping to Feel More Like an In-Store Buying Experience A majority of consumers surveyed (61 percent) in a SheerID study said they planned to do anywhere from 50 to […]
This is where the easy way meets the right way when it comes to real estate marketing. It’s easy to post updates on social media. What’s not so easy is using social media strategically and effectively – so that it’s actually generating leads and referrals, and engaging people so that it helps build a […]
According to the US Department of Health and Human Services, there were more than 44 million persons 65 or older in 2013, representing about 14% of the nation’s population. By the year 2040, seniors will make up more than 20% of the population and by 2060, there will be almost 100 million people aged 65 […]
Many members of what may be the most entrepreneurial generation to date are postponing dreams of business ownership for one basic – but important reason: Financing. Let’s explore financing programs Millennial Entrepreneurs can access to start and grow a small business. Millennial Entrepreneurs Lack Startup, Small Business Financing Millennials believe their generation may be the […]
As we have since the infographic first became an annual feature, we take a look at DOMO’s Data Never Sleeps 4.0 Infographic and what it means for marketing right now. Marketing Trends and the DOMO Data Never Sleeps 4.0 Infographic We love DOMO’s Data Never Sleeps 4.0 infographic. Beginning with the first and continuing now to […]
Salon Marketing: Take Advantage of Tech to Promote Hair Color Services Hair color services can become a profit center in your salon (if they aren’t already!) for many reasons. They’re a natural incentive for clients to rebook on a regular basis and open the door for more word of mouth referrals when your client’s friends and […]
If Millennial women sound like your ideal job candidate type, you’ve got to understand and deliver when it comes to what they want. Recruiting Millennial Women Comes Down to Connecting These Dots It’s not just the C-Suite, a new LeanIn.org / McKinsey & Co. study shows that women may be underrepresented at every level in corporate […]
5 Keys to Attracting Millennials as Salon Clients Five things your salon marketing needs to do if attracting Millennials as salon clients is on your to-do list right now. Millennials are just coming into their peak years when it comes to purchasing power, and Millennial moms make the most buying decisions of all. We’ll break […]
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