New research from Forrester shows that if it doesn’t already, marketing will soon own the customer experience from beginning to end. Successful CMOs Already Own Customer Experience from Beginning to End Overcoming perceptions that marketing is a resource consumer, the evolution of the modern CMO makes marketing a resource producer for every stage in […]
Internet users are more likely to quickly leave your website if you’re ignoring these six key consumer ad preferences; here’s why. Ignoring 6 Digital Consumer Ad Preferences Could Hurt Your Web Traffic and Conversions Last year we shared Nielsen Global Trust in Advertising data which listed the types of ads and marketing today’s consumers trust […]
New data about the type of ads consumers dislike should guide your digital marketing strategy so you can avoid losing traffic and sales due to a poor website visitor experience. Digital Marketing Strategy Ads Consumers Don’t Hate Contrary to what you might believe, consumers don’t hate all ads. In Nielsen’s 2015 Global Trust in Advertising […]
We give away free marketing tips all the time with ideas for promoting a business that don’t cost a thing, including tip no. 23 in this list of twenty-five free advertising ideas. Free Advertising Ideas: 25 No-Cost Ways to Promote Your Business When it comes to marketing, what could be better than free advertising ideas? […]
Public relations isn’t just media coverage, it’s any time you can get someone else to talk about your brand. Here are six easy to execute, free and low-cost PR ideas that can be done even on a small salon marketing budget. A small salon marketing budget can achieve big results; here’s how. Bill Gates […]
Just because you don’t sell directly to consumers doesn’t mean you can’t execute a B2B social marketing strategy that helps build brand awareness, affinity and client attraction. Here are ten types of social posts to take your B2B social marketing to the next level. Why Every B2B Social Marketing Strategy Needs to Get Better Seven […]
Capitalize on job market momentum; use these ideas for promoting IT services to grow your IT staffing agency to the next level. IT Job Growth Holding Its Own; Ideas for Promoting IT Services to Gain Market Share Increasing market share is one of the three basic tenets of financial management. For one thing, proactively promoting […]
The Dollar Shave Club proved that even the most mundane of commodities can be turned into a strong brand. Let’s take a closer look at the marketing pros and cons of commodities vs brands. Commodities vs Brands: Which one sounds more like your business? What is a Commodity? When considering the question of whether your […]
Top placement in search results is everything in Ecommerce. Find out which factors affect vendor placement on the platform and get Amazon marketing ideas to help your products get found everywhere. 4 Amazon Marketing Strategies Ecommerce Merchants Must Master Amazon is known as “The Everything Store.” Chances are that one of the first things you […]
Writing a great press release and copy suitable for media publication isn’t like any other type of marketing copywriting. This Vertical Response infographic checklist of dos and don’ts for writing press releases helps demonstrate just how complex it is. The Basics of a Good Press Release Writing objectively about your own company can be hard! […]
You’ll have a thousand decisions to make before you start a new business; get these five key areas right and give your new business a better chance at success. Infographic: Startup Failure Rates Say Most Who Start a New Business Will Fail No one wants their new business to fail. Statistically speaking, every new […]
Amazing talent can bring amazing benefits to your company, but the search might feel like you’re looking for a needle in a haystack. Here are seven ways to find outstanding new hires. Why the Search for Amazing Talent is Worth the Trouble You probably don’t need to be persuaded of the need to hire amazing […]
New marketing ideas often come from adapting tricks that work in other industries. Here are six real estate marketing tricks that can improve your staffing agency marketing tactics. 6 Realtor Marketing Tricks that Will Breathe New Life Into Your Staffing Agency Marketing Tactics 1. Make Your Office Mobile From the get-go, realtors focus on making […]
Fashion designer Alexander Wang hit the nail on the head when he said, “No one is going to understand your brand better than you.” Here are five ways to tell your brand story. Why Your Brand Story Matters More than What You Sell Product features, benefits or pricing might have brought a new customer in […]
The digital age and beauty industry evolution has changed “business as usual” for just about everyone, including stylists and salon owners. Here are five new salon marketing ideas that will work right now. The Next Generation of Salon Clients Demands 5 New Salon Marketing Ideas 1. Stylist Success Requires a Business-Owner Mindset Salon suite franchises […]
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