What’s more exciting than launching a startup? Launching a new business that has its startup marketing plan musts covered, so that it’s attracting new customers right out of the gate. Growing a new startup business comes along with its own unique sets of challenges, among which is finding effective startup marketing ideas for promoting and […]
Blurred lines abound when it comes to 2015 beauty industry trends. Salon and spa pros will find new opportunities as they address the challenges presented by the ever-evolving industry.
Provided that your small business has brand advocates, there are ways that they can help your brand’s social media efforts continue to pay off, even if you don’t have the money to sponsor posts or run ads.
Whether you need to get holiday marketing activities underway or your plan is in full-swing, you can use these five last minute holiday marketing ideas to spark seasonal revenues.
B2B customer loyalty programs can enhance customer relationships and reduce the likelihood that a customer will leave, or even shop around. Here’s what to keep in mind as you consider whether you should offer your customers any of these four types of perks. The Pros and Pitfalls of B2B Customer Loyalty Programs Just because an […]
Unless you squirreled away leads and showings for the days – weeks – months of the year when they are not as plentiful as others, sooner or later the real estate holiday slow down is going to hit.
If you can check these five things off your list when choosing a location to open a salon or spa, chances are that the location has what it takes to help you be successful.
The title of this calendar might as well be the ‘If It Were Me’ Marketing Calendar, because it’s exactly what I would do if I were the one responsible to promote your small business.
Get a sneak peak at the 2015 Marketing Calendar for Real Estate Pros – Download the introduction and January real estate marketing calendar pages for free for a limited time.
I love my hairdresser! If I had to give her salon marketing advice for the holidays, here’s what I’d say.
So if you shouldn’t be listing your awards and achievements or telling them what they already know, what should your real estate bio be saying?
Most estheticians need to take a more active role in promoting their services. These three foundational marketing ideas for Estheticians can help!
If you feel like your small business is getting left out when it comes to the so-called economic recovery and predictions of growth in holiday consumer spending, you are not alone.
Small businesses and local retailers might find that promoting gift cards provide them with the best opportunity to engage and convert holiday shoppers this year.
Consumers of all ages love all things Halloween! Here are six salon retail, service and event ideas that can provide a boost to revenue for salons and spas.
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