6 All New Halloween Marketing Ideas for Salons and Spas
Consumers of all ages love all things Halloween! Here are six salon retail, service and event ideas that can provide a boost to revenue for salons and spas.
Entries by Elizabeth Kraus
Halloween Marketing: Why TEEEM Halloween is #Winning + Infographic
Halloween’s $7.4 billion price tag and 62% ten-year growth rate makes it the holiday with the fastest growth rate for consumer purchasing and lands it in second place when it comes to spending for all holidays in the U.S.
2015 Real Estate Marketing Calendar – Now Available!
The realtors that will land more new clients and close more sales (and close them more quickly) will be the ones that consumers find online, the earlier in their home buying journey, the better.
Real Estate Marketing: Using Trend Colors to Engage Buyers and Sellers
Do you have a favorite color? I thought so. Guess what: So does everybody else. And while they won’t say so, most people – including home buyers and home sellers – think their favorite color is better than yours, and they will be happy to tell you all about it.
Salon Marketing: 7 Take-Aways from Great Clips’ 40 Quarters of Growth
Neither the Great Recession nor even the Polar Vortex had the ability to derail Great Clips, which just announced that it reached a decade straight of quarter-over-quarter growth. 10 years – a full decade – of quarter-over-quarter growth ten years is not something you can simply ignore; success is success. That’s 40 straight quarters of growth, […]
Reputation Management: 6 Ways to Look Good in an Industry with a Bad Reputation
In the wake of the latest round of NFL player scandals, marketers are reminded that no matter how good a brand’s reputation is, it doesn’t take much to dismantle.
Branding: Could Your Customers Describe Your Business Any Better?
If asked to describe your organization’s mission, vision, values, tagline or customer promises – key components of your branding – would your customers do any better than this? If there’s something every marketer loves, it’s a great campaign that effectively educates and persuades new customers to adopt a product, lapsed customers to revisit a business, […]
For Success in B2B Marketing Make Your Customer the Hero
If you want B2B marketing success, growth and profitability, make your customers look like a hero to their customers – rather putting your own business in the spotlight. For B2B marketing success, maximum mix of personal and professional that makes your customer the hero is key. A Grainger Social Media case study that puts the […]
What’s Your Sign? 10 Ways to Use Hashtags for Business + 3 Infographics
Used effectively, hashtags can boost the reach of your social influence and help more customers find your business. Here are ten ways to use hashtags for business, plus some helpful hashtag infographics that provide proof of the power of the hashtag in strengthening social marketing efforts. A Little #Hashtag #Etiquette Lesson Can Boost Your Social […]
Social Marketing ROI Could Be Hiding in the Customer Journey
Not sure whether your social marketing strategy is producing returns? Sales might not be the best measure for social marketing ROI depending on whether social is an earlier stop for customers in the buying cycle. Indirect Social Marketing ROI Hiding in Your Brand’s Social Marketing Efforts Tracking sales back to digital marketing efforts is not […]
If your brand were a person and walked into the room | Branding Strategies
Think of it as a brand selfie; imagine, for a moment, that your brand is a person. If it walked into the room today, what words would you use to describe it? If asked the same question, would your employees and customers list some – or any – of the same characteristics? How would you […]
Leadership: The 6 Most Horrible No Good Very Bad Bosses I’ve Ever Had
Most of us will have not just one career position but several over the course of our working lives. Sooner or later that means you are likely to have the painful experience of reporting to a bad boss, or at least a boss that does some bad things. I have wondered (more than […]
6 Money-Saving Profit-Popping Salon Tax Tips for Salon
Few things are as un-fun as preparing salon tax forms, filing salon taxes or paying them! There’s a lot to remember and even a small mistake can cost big bucks – not to mention the stress of dealing with the IRS. Here are 6 salon tax tips that can help you save money – and your sanity – […]
Real Estate Marketing: Move to the Top of the Home Buyer Search Pile
Today’s real estate news is all a-buzz because real estate giant Zillow is buying ad rival Trulia, including concerns that it’s going to drive the cost of advertising up for realtors, brokers and other industry pros. Real estate pros who are looking for real estate marketing ideas that will help them move their listings up in […]
Time to Hit the Books! 10 Salon Back to School Marketing Ideas
It’s time to put your salon back-to-school marketing plan into action and fill the books as summer month’s wane. Here are 10 salon marketing ideas that can help you attract new clients, sell more retail and set the stage for profitability all school-year long. It’s time to hit the salon appointment books – And fill […]
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