The Secret Sauce for Selling More Salon Gift Cards There are two big benefits for salons that sell more gift cards; new clients and additional dollars spent. So why aren’t you selling more salon gift cards? It’s difficult to find a downside for salons with healthy gift card sales and the benefits they enjoy are […]
So you won at NAHA: Now what? Here are 8 salon marketing ideas to help you capitalize on your NAHA win – or any other beauty industry award – and grow your salon and your reputation in the industry. Although I could not attend this year’s NAHA Awards (NAHA, the North American Hairstyling Awards is held […]
Whether you need to grow your client base or you are looking for salon marketing strategies to keep in your back pocket in case of a slowdown, remember that there is more than one way to find the clients you need to fill up your books. There are two ways to approach the challenge of […]
You might have been led to believe the age of the PC is over and you need put all your B2B digital marketing eggs into the mobile basket. But wait – not so fast – says the data. Don’t Move All Your B2B Digital Marketing to Mobile Just Yet Despite predictions that mobile would obliterate […]
Before you lay out big bucks to land a celebrity endorser or a lot of time trying come up with the perfect marketing campaign to influence buying decisions, make sure you know which factors consumers say make them more likely to buy. What You Could Do to Influence More Buying Decisions New data from Accenture […]
In a 2011 study, salon industry experts said that by 2015, 50% of the salon market would be some kind of booth rental model. Booth renters are just one type of independent beauty pro – and all of these independent salon owners share one common challenge: They must be prepared to market themselves like any […]
Once upon a time marketers had to convene focus groups or pay for costly studies to get closer to consumers. Today they have social listening tools literally at their fingertips to engage with and listen to customers and prospects in order to gain valuable consumer insights. Can You Hear Me Now? Marketers Can Use Social Listening […]
Back by popular demand, a new way to look at job titles and descriptions that will make them more meaningful and impact your business in a positive way. Boost Employee Buy In and Loyalty by Using Creative Job Titles to Inspire and Engage We’re following up on one of our most popular articles with a […]
You might be surprised to find out just how many of the top lead-generating marketing activities can be done without a big budget for execution. Here are ten key ways to generate leads without spending money. No budget? No problem. Yes, you can generate leads without spending money. For most small businesses, attracting new customers and […]
From identifying the right social networks for your business to adhering to each platform’s best practices and making it super-easy for followers to share your website and blog content, here’s a list of the most important things to do for brand social media success. Brand Social Media Success Depends on Engagement Many organizations fail to […]
While B2B buyers are shopping for different products and services than general consumers, it’s important to remember that they are consumers as well. Understanding how consumer preferences translate with business buyers can help improve your organization’s marketing plan. 5 Keys to Success with B2B Buyers B2B (business-to-business) marketers don’t need to reinvent the wheel when it […]
From time to time, every small business leader must draw upon inner reserves of courage, boldness and bravery. Put these twelve inspirational workplace quotes about courage in your back pocket for the next time you need them! Being Brave – 12 Inspirational Workplace Quotes About Courage to Keep You Standing Firm cour·age • the ability to do something […]
Social media is designed for engagement among communities of people, so it’s no surprise to us to discover four social marketing strategies where a small business can not only compete with big players – but beat them – on social networks. Social Marketing Strategies: 4 Ways a Small Business Can Run Circles Around Larger Competitors on […]
Going from startup to small business success story isn’t likely to happen by accident. Use these startup marketing tips to take your business to the next level. Good marketing makes you look like a seasoned pro right from the startup. Few moments in the life of a business are as exciting and rewarding as its […]
. Valentines Day Statistics + 5 Valentines Day Marketing Ideas to Improve Customer Relationships 1. Get Engaged Two million people – that’s how many people expect to make or receive a marriage proposal on Valentine’s Day. In fact, about 10% of all proposals occur on Valentine’s Day annually (cnn.com). Share creative marriage proposal ideas on your […]
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