Entries by Elizabeth Kraus

Salon Marketing Priorities – Stop Making Fun of Your Clients on Social Media

Study shows that not making fun of clients tops the list of salon marketing priorities; see what else made the list of cool vs. annoying social marketing tactics.   Attract and Engage New Clients on Social Media with 9 Salon Marketing Priorities We’ve all seen those posts by hairdressers, stylists, estheticians and salon owners with “funny” […]

Is Local Restaurant Delivery the Answer to Flat Local Restaurant Traffic?

Flat restaurant traffic isn’t a recent phenomenon, it’s been the case since 2009. Adding local restaurant delivery could give your business new ways to grow. Can’t Beat Them? Join Them with 3 Restaurant Delivery Business Models There’s an old saying that goes “If you can’t beat ‘em, join ‘em,” the idea being that sometimes the […]

5 Corporate Brand Color Palettes Inspired by the Pacific Northwest

We’ll show you how the colors from five popular Pacific Northwest favorite locales can be incorporated into corporate brand color palettes, and what type of companies would be most likely to use them.     5 Seattle-Area Venues Provide Inspiration for Corporate Brand Color Palettes If you have a favorite location, chances are it’s as […]

9 Ways to Spend Your Real Estate Marketing Budget

No matter the size, spending your real estate marketing budget on the most effective tactics can help you attract home buyers and sellers over and over again. Spend Your Real Estate Marketing Budget Wisely Realtors, home mortgage lenders, title company agents and other real estate professionals all face the unique challenge of needing to constantly […]

5 Retail Innovations for Brick and Mortar Stores Competing with E-Commerce Rivals

Brick and mortar stores that have lost ground to e-commerce rivals are turning to retail innovations an online experience can’t match. Brick and Mortar Stores Proving the Zombie Malls Trend Can Be Stopped With online sales in the last quarter of 2016 approaching 10 percent of the $1.24 trillion retail sales in the U.S. overall, […]

8 Creative Restaurant Marketing Ideas to Combat Flat Restaurant Sales

One third of U.S. adults are eating out less now than they were last year. Deploying creative restaurant marketing ideas can help re-engage lapsed customers, attract new ones and boost sales-per-visit. Spark Local Interest with Creative Restaurant Marketing Tactics A new Reuters/Ipsos survey reports that cost is the primary factor for the one-third of U.S. […]

8 Proven Digital Marketing Tactics for Staffing Agencies

In an online world, the digital marketing tactics staffing agencies choose to deploy can help attract top candidates and new clients alike. Staffing Agency Marketers Should Consider These 8 Proven Digital Marketing Tactics Identifying proven digital marketing tactics that can help you grow your staffing agency may be as easy as ensuring that your marketing […]

4 Ways to Use Video in E-Commerce Product Marketing – Infographic

High res images and great copy help boost e-commerce product marketing efforts, but using video could do even more. Here are 4 ways to use video in e-commerce product marketing. E-Commerce Product Marketing is Exponentially More Powerful with Video When buyers enjoy marketing videos, it can increase purchase intent as much as 97 percent and […]

Could Treating Employees Like Your Best Customers Set Your Marketing on Fire?

Treating employees like your best customers might be just what your marketing plan needs. It’s time to stop paying lip service and look at what might happen if you actually put this theory into practice. Our Employees Set Us Apart (Said Every Business Owner, Ever)   “Success in business is all about people, people, people. […]

Steep Rise in Number of Consumers Buying from Online Grocery Stores

The number of consumers buying from online grocery stores is growing exponentially year over year. Find out why, and what they’re looking for in an e-grocery retail experience. 70% of Consumers to Shop Online Grocery Stores by 2025 According to the “Digitally Engaged Food Shopper” report from Food Marketing Institute (FMI) and Nielsen, online grocery […]

11 Charts Compare B2B Buyer and Consumer Buying Journey

Consumer, B2B Buyer Shopping Behaviors and How Today’s Marketers are Reaching Them As the eleven charts (and one content marketing slideshare) below clearly show, there simply isn’t one single best marketing channel, strategy or device today’s marketers need to master when it comes to reaching buyers, whether B2B buyer or consumer. You need to be be ready to […]