Negative customer feedback can be positive for your business if you get just one thing right. How you respond can create positive outcomes from negative customer feedback. Negative Customer Feedback Can Be Positive for Your Business Customer reviews and ratings have the power to positively impact sales for nearly every type of business; but all […]
If you need a recipe for making satisfied customers, here it is. Here are nine factors satisfied customers say contributes to their happiness with a brand. Satisfied Customers Say These 9 Things Make Them Happy with Brands Customer satisfaction is the basis of repeat purchases, loyalty and referrals. Without it, a brand has to win […]
Improve sales by exploring the psychology of how different pricing strategies affect buyers—so you don’t have to price them on sale! If your current pricing strategy isn’t helping you sell more, profitably, these ten pricing strategies might help. In a perfect world, pricing strategies (a) help increase sales (b) without compromising profitability and (c) without […]
There is no shortage of entrepreneurial business ideas in the U.S., but let’s face it, many are fairly mainstream. Here’s a list for entrepreneurs who don’t fit the mold. Your Next New Startup Could Be One of These 6 Entrepreneurial Business Ideas I didn’t know there’s a business for that… 1. Rent a Chicken Yes, […]
A better customer experience could help you attract and keep more customers, and sell more to the customers you already have. Experience was the word of the year in 2015. You probably already know that customer experience (also commonly abbreviated as CX) is important. You might even have an idea of what works – and […]
Business obstructionists appear in the same form as congressional ones. Here are five types of obstructionists your business needs to expose and overcome in order to grow. Business Obstructionists, Baboons and Organizational Growth Busters Did you know that a group of baboons is referred to as a “congress?” While this might bring a smile to […]
Unless you’re using all of these types of corporate emails, you could be missing out on engagement with up to 99% of your audience. Increase Email Marketing Effectiveness with these 10 Types of Corporate Emails Assuming direct mail response rates hold true across mail delivery methods, only about 1 to 2 percent of your network […]
As the economy continues to expand and hiring heats up, these five recruiting strategies could be the key to landing more top talent. Land More Top Talent for Your Clients with these 5 Recruiting Strategies Hiring is a complex process and in a competitive market, attracting and landing the best candidates becomes harder to do. […]
Distributors and manufacturers selling directly to consumers need to master these five marketing musts. Manufacturers Selling Directly to Consumers May be the Next New Thing in Ecommerce Technology and changing consumer behavior, including the rise in online shopping for nearly everything sold in the U.S. has blurred lines in many industries. Given that ecommerce capabilities […]
As a real estate professional, the reality that homebuilder confidence is at an 18-year high and may well continue to rise in alignment with a growing economy and building consumer confidence, it’s time for you to up your real estate marketing game. Homebuilder Confidence at an 18-Year High “Builder confidence increased five points to a level of […]
Video consumption doubles every year; it’s really a no-brainer to say that video marketing has to be in every business marketing plan. Video Marketing is a Must with Millennial Buyers – Think with Google Infographic Let’s face it, many of us are guilty of enjoying an occasional video binge on YouTube. Whether it was to […]
Managing a remote team effectively can be challenging, but letting workers work from home and work on their own terms could be the perk your employees want most. Managing a Remote Team in the Gig Economy The use of remote workers has become increasingly popular over the last few years, including in the marketing field. […]
Remember these five strategies when you need a plan to quickly improve online reputation in order to minimize potential consequences of a negative review. Improve Online Reputation Every Day with 5 Key Strategies Few businesses escape unscathed; sooner or later something will go wrong in the customer experience, resulting in customer dissatisfaction and ultimately, […]
How business leaders handle disagreements and differences of opinion when it comes to controversial topics can leave them with a win – or an uphill battle. Why Business Leaders Have to Handle Disagreements and Differences of Opinion the Right Way Today’s business leaders should expect to have to take on controversial topics, weigh in and […]
Cultivating an environment where collaboration, rather than competition or criticism, becomes standard practice is key for a growing business. Let’s take a closer look at what it means and how it can benefit your company. So Happy Together – Inspirational Quotes and the Benefits of Collaboration The Turtles, “So Happy Together” may not be about […]
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