44% of email recipients made at least one purchase based on a promotional email. Because size matters, get ten new ideas adding contacts to your email list.
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
6 in 10 companies struggle to infuse brand identity into culture so all employees understand their ability to impact the brand experience customers expect.
Buyer experience trumps anything else a brand has to say; find out how wide the gap between brand promises and their ability to deliver really is.
Knowledge is power! The key to business success lies in identifing small issues before they come become problems that are too big to fix.
Your website could just sit there and do nothing. Many do. If you had an employee that sat around and did nothing – you would take action fairly quickly, right? It’s the same with your website. If your website isn’t getting these eleven things done, then put it on probation and a correction plan, or fire […]
Customer marketing after the sale could help you grow more quickly, boost loyalty, and improve customer satisfaction with your brand. Are You Overlooking Revenues Customer Marketing Could Help You Find? Client acquisition is – understandably – assigned a significant portion of marketing resources expended in most organizations. However, growth doesn’t hinge on client acquisition alone. […]
Negative customer feedback can be positive for your business if you get just one thing right. How you respond can create positive outcomes from negative customer feedback. Negative Customer Feedback Can Be Positive for Your Business Customer reviews and ratings have the power to positively impact sales for nearly every type of business; but all […]
If you need a recipe for making satisfied customers, here it is. Here are nine factors satisfied customers say contributes to their happiness with a brand. Satisfied Customers Say These 9 Things Make Them Happy with Brands Customer satisfaction is the basis of repeat purchases, loyalty and referrals. Without it, a brand has to win […]
Improve sales by exploring the psychology of how different pricing strategies affect buyers—so you don’t have to price them on sale! If your current pricing strategy isn’t helping you sell more, profitably, these ten pricing strategies might help. In a perfect world, pricing strategies (a) help increase sales (b) without compromising profitability and (c) without […]
There is no shortage of entrepreneurial business ideas in the U.S., but let’s face it, many are fairly mainstream. Here’s a list for entrepreneurs who don’t fit the mold. Your Next New Startup Could Be One of These 6 Entrepreneurial Business Ideas I didn’t know there’s a business for that… 1. Rent a Chicken Yes, […]
A better customer experience could help you attract and keep more customers, and sell more to the customers you already have. Experience was the word of the year in 2015. You probably already know that customer experience (also commonly abbreviated as CX) is important. You might even have an idea of what works – and […]
Business obstructionists appear in the same form as congressional ones. Here are five types of obstructionists your business needs to expose and overcome in order to grow. Business Obstructionists, Baboons and Organizational Growth Busters Did you know that a group of baboons is referred to as a “congress?” While this might bring a smile to […]
Unless you’re using all of these types of corporate emails, you could be missing out on engagement with up to 99% of your audience. Increase Email Marketing Effectiveness with these 10 Types of Corporate Emails Assuming direct mail response rates hold true across mail delivery methods, only about 1 to 2 percent of your network […]
As the economy continues to expand and hiring heats up, these five recruiting strategies could be the key to landing more top talent. Land More Top Talent for Your Clients with these 5 Recruiting Strategies Hiring is a complex process and in a competitive market, attracting and landing the best candidates becomes harder to do. […]
Distributors and manufacturers selling directly to consumers need to master these five marketing musts. Manufacturers Selling Directly to Consumers May be the Next New Thing in Ecommerce Technology and changing consumer behavior, including the rise in online shopping for nearly everything sold in the U.S. has blurred lines in many industries. Given that ecommerce capabilities […]
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