Marketing Magic – 4 Ways to Engage Invisible Shoppers
Retailers and B2B sellers must be aware of invisible shoppers and engage them earlier in the buying cycle to influence their purchasing decisions.
Entries by Elizabeth Kraus
Do Customers Want the Best Price – or the Best Deal?
The best deal doesn’t always mean the lowest price. A closer look at the study’s findings point to four marketing keys found in the best deals.
6 Real Time Marketing Ideas Scaled for Small Business
The most commonly-used real time marketing tactics can be scaled to benefit organizations of any size, from small business and solo-preneurs on up.
Win Over Business Buyers by Fixing 7 Types of B2B Website Content
53% of business buyers postpone buying decisions because website copy isn’t persuasive; here are seven types of B2B website copy that can make a difference.
4 Minion-Inspired Lessons for Successful Business Teams
This Minion video on YouTube has at least four takeaways for successful business teams that are too good not to share.
10 Strong Emotions that Belong in the Workplace and Make It Better
Wherever human beings interact, emotions come in to play. An inherent part of what it means to be a human being, many of these emotions that belong in the workplace even make it a better place to be. It’s Not Business, It’s Personal – 10 Emotions that Belong in the Workplace – and Make it […]
6 Types of Restaurant Website Content Gets You Found Online More Often
Apart from word of mouth, a restaurant website is essential for customer attraction. These 6 types of web content can help you get to the top Google search.
6 Ways to Get Restaurant Reviews in Real Time
Use real-time marketing tactics to get restaurant reviews from real people to help with client attraction, loyalty and revenues.
Study – Why Consumers Click, Follow and Buy
A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores.
12 Successful B2B Lead Generation Tactics by Rank
Here are the twelve most successful B2B lead generation tactics as ranked by B2B marketers.
Outsource marketing to fill gaps or for a complete solution
If you have wondered whether to outsource marketing or hire, we’d like to make the case for outsourcing, even if it’s just to fill a gap or get your marketing department fully in place.
Which loyalty rewards actually bring customers back?
Increasing customer loyalty by just 5 percent can make your business 25 to 95 percent more profitable. Let’s take a closer look at the specific rewards they are looking for in a customer loyalty program. Cash back most popular customer loyalty reward It shouldn’t come as a surprise that cash back is the most popular […]
Authentic Brand Videos are Worth a Thousand Words to Millennials
Authentic brand videos can prove the brand-worthiness claims you have been trying to tell with words, which is key for customer acquisition in general, and with Millennial customers in particular. Authentic Brand Videos Trump All Other Kinds of Content Visuals of all kinds outperform text, and even boost the effectiveness of text-based content, based on […]
10 Customer Experience Fails Could Get Your Business Dumped for Good
Lax customer service and punitive policies could lead to heartbroken clients; these 10 customer experience fails could get your business dumped for good.
12 Inspiring New Year Quotes for Entrepreneurs
these twelve motivational New Years quotes for the workplace can help guide your planning and inspire courage as you pursue them in the weeks and months ahead.
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