Increasing customer loyalty by just 5 percent can make your business 25 to 95 percent more profitable. Let’s take a closer look at the specific rewards they are looking for in a customer loyalty program. Cash back most popular customer loyalty reward It shouldn’t come as a surprise that cash back is the most popular […]
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
Authentic brand videos can prove the brand-worthiness claims you have been trying to tell with words, which is key for customer acquisition in general, and with Millennial customers in particular. Authentic Brand Videos Trump All Other Kinds of Content Visuals of all kinds outperform text, and even boost the effectiveness of text-based content, based on […]
Lax customer service and punitive policies could lead to heartbroken clients; these 10 customer experience fails could get your business dumped for good.
You don’t need an expensive studio or production crew to produce video marketing collateral to grow your brand. Given the importance of video for audience engagement and SEO, a small investment of time and money can give your marketing the boost it needs right now. Video marketing is the tactic that tops the list of […]
We’ve taken the top ten New Year Resolutions that individuals make and re-imagined them as a Top 10 Business New Year Resolutions list, so you can adapt these ideas for your own business next year. 10 Ideas to Inspire Your Business New Year Resolutions Nearly half of all Americans will make some type of New […]
Whether you have a team on the field or a team in the office, these five sports analogies are imperative to understand and communicate to your teams. The value of using sports analogies for business (or life in general) is in part because they are so easy to relate to. If you’ve played a sport […]
It’s not just about setting and achieving specific goals; you can use business New Year Resolutions to reach and inspire audiences in and outside of your company. Use Business New Year Resolutions to Support Your Long Range Plan November is long range planning month, the time of year when business leaders often sit down to […]
Many business owners attribute lack of employee initiative and buy in to slow growth and missed opportunities. Let these twelve quotes light a fire, and fan the flames of positive momentum in your company. 12 Quotes to Inspire Employee Initiative and Gain Buy-In for Businesses on the Grow “Trust yourself. Create the kind of self […]
More than half who send buying signals in response to online ads do so without actually clicking on an ad. Find out more about non-click buying signals
These ten tips for improving presentations can help you better-engage your audiences, build prospect lists, convert leads and grow.
Oliver Wendell Holmes once said a man’s mind never returns to it’s original size once it’s been stretched by a new idea. The more employers invest in professional growth and employee development, the more it will have the people-power it needs to grow.
44% of email recipients made at least one purchase based on a promotional email. Because size matters, get ten new ideas adding contacts to your email list.
6 in 10 companies struggle to infuse brand identity into culture so all employees understand their ability to impact the brand experience customers expect.
Buyer experience trumps anything else a brand has to say; find out how wide the gap between brand promises and their ability to deliver really is.
Knowledge is power! The key to business success lies in identifing small issues before they come become problems that are too big to fix.
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