Whether you have a team on the field or a team in the office, these five sports analogies are imperative to understand and communicate to your teams. The value of using sports analogies for business (or life in general) is in part because they are so easy to relate to. If you’ve played a sport […]
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
It’s not just about setting and achieving specific goals; you can use business New Year Resolutions to reach and inspire audiences in and outside of your company. Use Business New Year Resolutions to Support Your Long Range Plan November is long range planning month, the time of year when business leaders often sit down to […]
Many business owners attribute lack of employee initiative and buy in to slow growth and missed opportunities. Let these twelve quotes light a fire, and fan the flames of positive momentum in your company. 12 Quotes to Inspire Employee Initiative and Gain Buy-In for Businesses on the Grow “Trust yourself. Create the kind of self […]
More than half who send buying signals in response to online ads do so without actually clicking on an ad. Find out more about non-click buying signals
These ten tips for improving presentations can help you better-engage your audiences, build prospect lists, convert leads and grow.
Oliver Wendell Holmes once said a man’s mind never returns to it’s original size once it’s been stretched by a new idea. The more employers invest in professional growth and employee development, the more it will have the people-power it needs to grow.
44% of email recipients made at least one purchase based on a promotional email. Because size matters, get ten new ideas adding contacts to your email list.
6 in 10 companies struggle to infuse brand identity into culture so all employees understand their ability to impact the brand experience customers expect.
Buyer experience trumps anything else a brand has to say; find out how wide the gap between brand promises and their ability to deliver really is.
Knowledge is power! The key to business success lies in identifing small issues before they come become problems that are too big to fix.
Your website could just sit there and do nothing. Many do. If you had an employee that sat around and did nothing – you would take action fairly quickly, right? It’s the same with your website. If your website isn’t getting these eleven things done, then put it on probation and a correction plan, or fire […]
Customer marketing after the sale could help you grow more quickly, boost loyalty, and improve customer satisfaction with your brand. Are You Overlooking Revenues Customer Marketing Could Help You Find? Client acquisition is – understandably – assigned a significant portion of marketing resources expended in most organizations. However, growth doesn’t hinge on client acquisition alone. […]
Negative customer feedback can be positive for your business if you get just one thing right. How you respond can create positive outcomes from negative customer feedback. Negative Customer Feedback Can Be Positive for Your Business Customer reviews and ratings have the power to positively impact sales for nearly every type of business; but all […]
If you need a recipe for making satisfied customers, here it is. Here are nine factors satisfied customers say contributes to their happiness with a brand. Satisfied Customers Say These 9 Things Make Them Happy with Brands Customer satisfaction is the basis of repeat purchases, loyalty and referrals. Without it, a brand has to win […]
Improve sales by exploring the psychology of how different pricing strategies affect buyers—so you don’t have to price them on sale! If your current pricing strategy isn’t helping you sell more, profitably, these ten pricing strategies might help. In a perfect world, pricing strategies (a) help increase sales (b) without compromising profitability and (c) without […]
- Do Customers Want the Best Price – or the Best Deal?April 22 - 1:25 PM
- 6 Real Time Marketing Ideas Scaled for Small BusinessApril 10 - 4:16 PM
- Win Over Business Buyers by Fixing 7 Types of B2B Website ContentApril 1 - 7:02 PM
- 4 Minion-Inspired Lessons for Successful Business TeamsMarch 28 - 7:02 PM
- 10 Strong Emotions that Belong in the Workplace and Make It BetterMarch 21 - 7:11 PM