There are two great reasons that you should focus marketing campaigns on seasonal color trends like the fall color trends as determined by Pantone or as determined by fashion designers, fashion magazines and other color experts. One, color in general and seasonal color trends like the fall color trends for fall are extremely engaging topics. Think […]
When a competitor is running circles around you it’s not always obvious as to why. And if you are busy running your business or maybe even beating your brains out trying to educate consumers about why they’re choosing wrong (when they favor said competitors) you might not have stopped to figure out exactly why they […]
Earlier this week I read an article called “First, Do No Harm,” a rant by a business author who pointed out several negative experiences she’d had recently – experiences which should never have occurred in a business that wanted customers to come back, refer friends and family or purchase additional products or services from them […]
Few business owners knowingly hire people who really don’t give a damn about the type of work they’ll be doing or the type of business they will be working for. In fact, most new employee/employer relationships enjoy what is commonly termed a “honeymoon” period at the outset, where each enthusiastically enjoys getting to know the […]
And as I popped my camera out to take a photo of this mini-van while on vacation, driving from St. Charles, Illinois to Fond du Lac, Wisconsin, my husband and kids rolled their eyes when I told them it was going on my marketing blog. Undeterred, while winding through the mostly rural countryside, from small […]
July 1st is 2nd Half of the Year Day, making now the perfect time to step back and analyze the professional progress you have made so far this year. Analyze what has happened so far against your professional New Year Resolutions for the salon. Have you achieved your goals or made significant progress in any […]
Do you like do-overs? July 1st was Second Half of the Year Day and a reminder that it’s not too late to fulfill or recommit yourself to your New Year Resolutions, nor is it too late to set new resolutions to help you finish the year out strong. First, how are you measuring up against […]
A lot of businesses are on social networks like Facebook, Twitter, LinkedIn, Pinterest and Google+, but many of those same businesses aren’t sure how to leverage their influence on social networks to build business. Many times their efforts are hit and miss—more random than strategic—as they try to find “silver bullet” topics to generate more […]
Whether you are just launching a blog – because, after all, businesses that blog enjoy 55% more web traffic and a staggering 97% more inbound links – or you have had a blog for a while, sooner or later, you are going to be looking for topics to blog about in order to keep your […]
Surely you’ve heard the saying, “What you don’t know can’t hurt you,” and just as certainly, you know that it’s not true. Quite often what we don’t know can hurt us, and all the more so as we don’t see the pain or problems coming. Here is one of those things that you might not […]
It used to be that the bigger your business was, the more advantages you had, because all of the so-called advantages to be had – like paid advertising – cost real money. But things have changed. Consumers, senses bombarded and saturated with paid advertising, are now skeptical, savvy and wary of anything that sounds like a […]
When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that. And now that competition for consumer spending is tougher than ever, many business owners are finally taking a look at the reasons customers stopped patronizing their businesses with a nod […]
If you are a regular reader of my blog, salon marketing books or salon marketing calendars, you have probably heard a rant or two on how most small business owners claim that word of mouth is their best marketing without really understanding what word of mouth marketing is. Why is it so important that you […]
No doubt about it, we are a zombie nation. This week on Facebook, Jen Martin of JD’s Hair Salon in Child’s PA said that my book inspired this “Did you know…” post, which features a sure-fire way to repel zombies using salon professional conditioner! Did you know? Zombies are repelled by the taste and scent […]
How many local businesses have you visited in the last year based on the recommendations of others, social media or online directories? For most business owners, local business recommendations occur by way of word of mouth. In fact, BrightLocal survey findings published in June 2012 revealed that 79% of U.S. consumers – that’s almost 8 […]
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