Most businesses are born out of a sincere desire to better the lives of the actual people who will comprise its customers; the problem is, though, that the same level of concern that goes into selection of products or services is not carried into the planning process when it comes to the delivery method (how […]
Brand advocates aren’t just satisfied customers, they are satisfied customers who talk about your products or services, or your business itself, in such a way that the people they talk to turn into actual customers as a result of buzz and word of mouth marketing. In fact, brand advocates can be so persuasive that they don’t just reach out […]
The numbers for April are in and when it comes to web traffic, only general news sites come in with more views than beauty and style websites, which dominated the top 50 web properties, drawing more than 4x the web traffic of its nearest competitor in terms of web traffic in April 2012 according to […]
I have to admit right off the bat that I have made excuses in the past, some legitimate, some more for the purpose of covering my own – well – you know. And as a people-pleaser (can you say “enabler?”) I have often accepted the excuses of others for shortcomings, mistakes or outright failures more […]
According to marketingcharts.com, beauty and style websites received 83,567 visits in April 2012, a 9% increase over the previous month. And beauty and style websites are second only to general news sites when it comes to total online audience numbers. Yet few salons are capitalizing on this huge, natural advantage when it comes to their […]
SUMMARY: Well-designed business cards can help set your business apart, while poor design can send the wrong message about your company – and you – to your clients and prospects. This article features two common failures in business card design. In previous posts I have written about how to use business cards to grow your […]
For Booth Renters in the Salon and Spa, “the competition” Might be Right in the Next Chair (SUMMARY) Marketing and business solutions for booth renters (and owners of booth rental salons) where instead of miles away, “the competition” might be just a few feet away. Plus, advice for professional salon manufacturers and distributors to better […]
Leadership quotes I love – via Elizabeth Kraus on Pinterest
Last month’s eye opening study relative to the significant and growing segment of booth rental salons as part of the overall beauty industry further points to the fact that not only do salon owners need to anticipate and meet the needs of independent professionals within booth rental salons, but manufacturers, distributors, cosmetology schools and industry […]
Part 2 of 2: Did you miss part 1? If so, read The Ultimate Secret for Blogging Success Now that we’ve given voice to the ultimate secret for blogging success (actually populating your blog) and talked about some easy, painless ways to do so (even if you don’t consider yourself much of a writer) let’s […]
One size does not fit all in terms of the marketing challenges faced by booth renters and hair stylists compared to those of growing a salon as a whole. That being true, it follows that booth renters and hairstylists also need different marketing solutions; or it might be more accurate to say that they need […]
Businesses have all kinds of operating costs. Bookkeeping, taxes, cleaning, payroll and – yes – marketing. But unlike most other costs of doing business, marketing is just about the only one that produces a direct return on its investment. And not only should it produce a return, but that return should almost always be expected […]
Businesses that blog even occasionally get more web traffic than businesses that don’t blog at all. (Web traffic = people right in your neighborhood who are looking for a new salon or spa to visit or who need a new hair stylist.) And businesses that blog frequently* generate more than 5x the web traffic than […]
Are you taking advantage of latest and greatest marketing to maximize customer engagement? It might be one of the most valuable – yet most often overlooked marketing activities you can take advantage of at little or no cost in order to engage your prospects, clients, employees and other stakeholders in big ways. Best of all, the […]
Today a question ran across my LinkedIn news feed that immediately caught my attention; one of my LinkedIn salon and spa group connections asked: Is it an individual’s responsibility to learn how to market themselves in the salon, or that of their employer, the salon owner? While the question was asked specifically about stylists (or estheticians, […]
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