Maybe you should think of your marketing less in terms of ads and promotions and more in terms of seduction. Shopping foreplay for your target markets, if you will. Getting members of your target markets ‘into the mood’ to take the actions you want them to take should be the primary goal of your marketing. […]
A quick glance at the titles of my most recent blog posts will quickly show you that I have the topic of salon client attraction on the brain right now. I keep coming back to the fact that without actually attracting new clients to the salon or spa, all of the other marketing you have […]
It’s not that often that you get the gift of time; but once a year in most US states that’s exactly what happens. Daylight savings time ends at 2:00 AM on Sunday, November 4th, but most Americans will turn their clocks back one hour before going to bed on Saturday night. Assuming you don’t want […]
A few years ago, when researching to write my first ever marketing calendar I realized that for every day of the year there is some kind of marketing topic, or, more accurately, there’s a topic that you can turn into another excuse for marketing for your business. When you put every day marketing ideas into play […]
Those of us who were kids (or adults) in the 1970s and 1980s were treated to many things that later generations missed out on, and one of these treats was a public service type of commercial that ran saying, “Parents, it’s 10:00 o’clock. Do you know where your children are?” [youtube http://www.youtube.com/watch?v=jBy9VDEWKOE&w=420&h=315] The idea was, […]
When it came time to write this years salon marketing calendars I couldn’t think of anything that I thought would be more important than providing salon and spa professionals with ways to attract new clients to the salon or spa. It’s so fundamental; you can’t do anything behind the chair without clients coming in the door. You […]
Announcing the release of “12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar” in print on amazon.com and – for the first time ever – the 2013 small business marketing calendar in digital version on the amazon.com Kindle store. In this 2013 marketing calendar for small business (or any size business!), you’ll […]
When portrayed in the movies and on TV, individuals with multiple personalities aren’t always aware that their alter egos are gaining control of their person and getting them into one form of trouble or another. They often end up bewildered as to why they’re experience negative results and upsetting people. They don’t understand why some […]
In my last blog post, 3 Ways to Cheat at Marketing, I pointed out that many small business owners and working professionals who are not necessarily marketing enthusiasts are, nevertheless, in roles that require that they complete marketing tactics. While many of these same individuals aren’t interested, necessarily, in cracking open a 3” textbook on […]
Your most unhappy customers are your greatest source of learning. – Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this multiplied by […]
Let’s face it, we don’t always have time to open up the marketing textbook and do things by the book. Sometimes we need the marketing cliff notes, the shortcuts to marketing results that can give us an edge over competitors and give us more time to work in other areas. Sometimes we just need to […]
Want more clients? The art – and science – of client attraction in the salon and spa For decades, college professors have taught students that “marketing” can be defined in terms of 4 Ps: Product (what you sell) Price (the cost to obtain what you sell) Placement (where buyers can get what you sell) and […]
I’m studying up on attraction – specifically, the topic of customer, or client attraction. In fact, the focus of my 2013 Salon and Spa Marketing Calendar for each and every month is different means by which you can attract new clients to the salon or spa, using a variety of online and off line marketing […]
For 4 of the last 5 years I have published a marketing calendar for salons and spas. The 2012 salon and spa marketing calendar didn’t have a subtitle, but for 2013, I wanted to explore the topic that I believe is the single most compelling reason that beauty professionals would purchase a calendar / planner […]
4 Keys to Social Media and Email Marketing Success Imagine this: Your client arrives and is welcomed and treated to hospitality. You’ve done your consult, draped them with a cape and taken them to the shampoo bowl (or completed any other preparations you need to make). All of the set up has been done. And […]
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