Do You Know What Sets Your Business Apart from the Competition? Most Americans could probably tell me the make, model and year of the car they last purchased without having to think about it very hard, but I’ll bet only a few could tell me who built the house they live in. Why is it […]
7 Bad Marketing Ideas for Salons and Spas: Seven Ways to Make Sure Your Salon Marketing Won’t Work Salon and spa marketing ideas that actually work? There are plenty of them out there. Easy to execute marketing ideas for salon or spa? They’re out there too. Salon marketing ideas you can execute quickly and inexpensively that […]
One of the fastest ways you can undermine your customer promises or claim that your customers are your #1 priority is to MAKE ME WAIT. A point driven home to me last weekend, when I took my daughter to the optometrist for a routine checkup, booked a whole year in advance. The office had a […]
Tipping Points and Starting Points in Small Business Marketing Most probably recall the book titled, The Tipping Point, by Malcolm Gladwell which talks about magic moments when ideas, trends, or social behaviors cross a threshold; “tipping” and spreading like wildfire through society, the economy, politics and other environs. But none of those small business marketing […]
Even when you love marketing, if you’re a single shingle, small business owner or a business with no bench players when it comes to small business marketing, sooner or later, your marketing may come to a grinding halt. This could happen because there’s a squeakier wheel, business emergency, personal emergency or illness, or – heck […]
No time or money for salon or spa marketing? You’re not alone! For those that don’t know, my name is Elizabeth Kraus and I worked as a marketing director for 2 multi-state salon and spa products distributors for several years. Doing so gave me a 360 degree perspective of the industry not everyone else sees. […]
Today on Facebook I came across this Jim Rohn quote originally shared on the page of Passion Squared – a great business page to follow if you want a steady stream of encouragement and inspiration in your social media news feed. You don’t get paid for the hour. You get paid for the value you […]
4 Ways to Tweak in Your Small Business Marketing Calendar In these last weeks of the year, I hope that you’ve found a few moments to sit down with your business plan for the new year and map out your own small business marketing calendar for next year (or mark up one of mine, by adding your own […]
In the past, many salon and spa owners relied on yellow pages ads, drive by signage and word of mouth as their primary means of new client attraction. But now, businesses that choose to rely on these three factors alone are missing the biggest pieces of the pie when it comes to prospective new clients. […]
The Secret to Getting More Customers (Or Anything Else You Want in Business) If I told you there were an easy formula to follow to get more customers, would you follow it? I feel like the secret I’m going to share isn’t really a secret at all; and yet, it must be, because a lot […]
Authenticity, the marketing buzzword from the last decade and the piece of advice given universally to owners of small businesses or large alike and to marketing professionals. The basic message being, don’t lie about who you are, be authentic. I have no way of proving this, but I believe that the authenticity movement in business […]
With November at an end, so ends the series of social media status updates on Facebook wherein some of my friends shared 30 days’ worth of gratitude sentiments. Add to that the sermons I heard at church the past two Sundays on the merits and characteristics of true gratitude. Small wonder that I find myself […]
This letter isn’t for you. This letter has been written for a specific person and purpose. A marketing audience of one. You’ll know that you’re the one if you are on the brink of discouragement. If your staff don’t seem to care and you feel like you’re the only one fighting for the health and […]
January is National Stalking Awareness Month. I thought it would be an interesting one to dissect for marketing applications, specifically as it relates to customer acquisition strategies. Stalking in its extreme refers to stealthy, obsessive tracking of someone or something (a.k.a. “prey”) by someone (a.k.a. “predator.”) However, at a more basic level, stalking, or stalk, […]
Maybe you should think of your marketing less in terms of ads and promotions and more in terms of seduction. Shopping foreplay for your target markets, if you will. Getting members of your target markets ‘into the mood’ to take the actions you want them to take should be the primary goal of your marketing. […]
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