What’s on the horizon for the beauty industry in 2014? With the new year just underway, it’s a good time to take a look at 2014 beauty industry trends as well as decide how you will respond to the changing spa and salon marketplace. One of the beautiful things about social media is that you […]
To Max Out When Selling a Business, Here are 5 Tips to Help You Prepare Your Small Business for Sale Recent years brought a sharp uptick in the number of small businesses sold in the U.S. Given that the time might be ripe for selling a business, make sure you have a plan for maximizing its value so […]
Buyers and sellers don’t always see things the same way. B2B buyer turnoffs show where marketers are missing the mark. Top B2B Buyer Turnoffs Show Where B2B Marketing is Missing the Mark New data shows that for success in B2B marketing and sales it may be just as – if not more – important to […]
A newly released study on what matters most to business buyers shows how much reputation matters. Here are five ways to put your good B2B reputation to work to help grow your organization. Reputation Tops Business Buyers Concerns -5 Ways to Make a (Good) B2B Reputation Work for You We recently covered a new report that listed […]
If you are thinking about selling a business this year, here are five ways to make your small business even more attractive and investors. Now might be the perfect time for selling a business. While sales for small businesses lagged behind, sales of small businesses increased almost 50% in 2013, the fastest pace of business […]
“It’s not how many ideas you have. It’s how many you make happen.” (Accenture ad) We couldn’t agree more, and we found twelve inspiring quotes about disruption for the workplace to help inspire continued pursuit of creativity, innovation and industry disruption that can help you grow your business. 12 Quotes About Disruption: Sometimes the Key to Winning […]
It’s time to throw out boring, run of the mill, meaningless job titles in favor of words that actually mean something. Find out how to write creative job titles that will inspire and engage your employees. How to Write Creative Job Titles to Inspire Team Member Productivity and Profitability These 10 creative job titles lead […]
Personal referrals are the most persuasive driver of brand awareness, but not the only one. Find out what else made the list of Top 10 Brand Awareness Drivers. Top 10 Drivers of Brand Awareness Do you want to attract new customers or get your customers to try something new? New data from Nielsen identifies key […]
Business remodeling out of necessity or desire, undertaking repairs, renovation and redecorating can be a costly endeavor. Get a bigger return on your investment by taking these marketing strategies into account. Get Marketing ROI from Business Remodeling with 4 R’s: Repair, Renovate, Refresh and Re-Engage Making needed repairs, buying new furnishings and décor, updating technology, […]
Professional success and advancement is hard enough as it is. Avoid doing these five things that can sabotage success at work. Just Don’t Do It: 5 Ways People Sabotage Success at Work Growing a business or advancing up the ranks of a company is difficult enough without getting in the way of your own success […]
These 20 brand touchpoints may well precede any interaction you have with a potential customer – thereby impacting your ability to make a sale, or even deliver your pitch. 20 Customer Touchpoints Can Build Your Brand and Help to Seal the Deal Before You Ever Get to Make a Pitch Once upon a time, consumer […]
When it comes to your brand identity and marketing, color matters. Find out just how much color can influence your buyers and what color trends they expect to see this spring.
Quickly impact profits when you sell more salon retail products to clients and local consumers. It sounds obvious but it’s not always easy. Assess these five areas to lay the foundation for improving salon retail sales. Cha-Ching! 5 Starting Points to Sell More Salon Retail Improving salon retail sales will do more than just boost […]
Daily deal marketing sites like Groupon and LivingSocial provide the opportunity for business owners to attract a hundred – or more – new customers in the matter of a few days, giving small businesses a chance to gain market share with deal-buyers. 4 M’s Could Mean Success from Daily Deal Marketing Efforts M-M-M-Managed Appropriately, Daily […]
With use of mobile devices constantly increasing for product research and browsing, companies need to add real time mobile marketing tactics in order to capture online sales made from any type of device. Here are six real time mobile marketing strategies to help. 5 Ways to Do More Real Time Mobile Marketing for Real Marketing […]
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