Small Business Saturday is occurs annually on the Saturday after Thanksgiving to encourage consumers to visit small businesses for holiday shopping. Use these five Small Business Saturday marketing ideas to set the stage for a profitable holiday marketing push. The right Small Business Saturday marketing ideas can boost holiday sales. In the U.S., Small Business […]
Making it even more difficult to connect with marketing messages are eight subconscious mistakes people commonly make. These common consumer misconceptions can negatively affect your business in terms of sales, referrals and word of mouth marketing. No, consumers aren’t playing mind games, they are simply falling prey to common consumer misconceptions. Success stories in business, […]
Landing a sale is not the end-game, it’s the beginning. So you found a new customer – now what? Use these ten marketing ideas to get them to come back again. A new customer has made a purchase or signed a contract – yay you; what you do with a new customer after the sale […]
Social media status updates fade from news feeds quickly; however, you can use hashtags to give everlasting life to marketing content if you understand how to use them appropriately. Confusion by the pound? You can use hashtags to get marketing ROI if you understand how they work. Hashtag #YouAreNotUsingItRight. Getting real marketing ROI using social […]
Restaurants and bars may be the first that come to mind when thinking about business models whose employees rely on tips or gratuities for at least a portion of their income, but they aren’t the only ones. Here are six marketing strategies that can help increase gratuities for employees in tip-dependent roles. When your income […]
Price is rarely the only consideration for US Consumers when choosing a product or service in any of these product categories; but the fact remains that it is a consideration. Having the right pricing strategies can help you sell more products. Let’s look at how pricing strategies affect US consumer decisions across 12 product categories. […]
These twelve quotes about the past present and future should influence our perspective when it comes to the first two and alter our approach for the latter. Leadership -12 Quotes About the Past Present and Future In recognition of the upcoming 50th anniversary of the assassination of John F. Kennedy, the 35th President of the […]
The more important it is for your business to change, the more important it is that you have employee buy in, preferably from the get-go. But introducing change, even much-needed change, can trigger employee resistance. Here are four ways to win employee support for change, so that you can make your business better. You want […]
Did you know? It is more difficult to make your brand appealing to women than to men. Six key brand characteristics could make your business more appealing to women. Only 29% of female consumers feel brand affinity; how can you make your business more appealing to women? A white paper titled “Women, Power and Money” […]
Chances are your holiday wares are already on the shelves. These nine Halloween marketing ideas can help retailers looking for ways to jump-start holiday season sales engage customers. Don’t wait for the Christmas rush, jump-start holiday sales by tying Halloween marketing to the rest of the season. For retail and consumer service businesses, holiday sales can […]
Countless businesses, contractors and subcontractors responsible to fulfill contracts for the federal government may all be affected during a government shutdown. If you find yourself with unexpected downtime, here are four ways you can get leads and grow your business in the meantime. Who else gets shut down during a government shutdown? When the most […]
41% of Social Media Users Find New Brands to “Like” on Social Media; The Question is, Do Any of Them “Like” Yours? Virtual brand-introductions lead to real sales! A marketingcharts.com survey revealed that seeing ads on social networks is the top way that social media users find out about new brands; if you feel like social […]
Thomas Jefferson once said, “Every generation needs a new revolution.” If it’s time for a revolution in your industry, business, employees, or community, use these ten quotes about change for inspiration. Sometimes change needs a kick-start. Use these ten motivational workplace quotes about change to inspire buy-in and action. If it’s true – as Thomas Jefferson […]
You may be missing the chance to attract people who are actively looking for a place to eat, drink and be merry who are — literally — right outside your restaurant’s door. Get digital restaurant marketing ideas to bring them in within 60 minutes of an online search. Your restaurant might be missing out on […]
5 Back to School Marketing Ideas: Understanding the Back to School Shopper’s Mindset Back to school shopping provides golden opportunities for those retailers that understand how to reach consumers with the right back to school marketing messages at the right time and in the right place. Understanding the mindset, needs and desires of those tasked […]
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