The rigid brand standards and policies you adopted to keep your brand “alive” might actually be ensuring its not-so-slow death. Too often branding consistency is confused with brand stagnancy. Here are three ways you can help ensure the vibrancy of your brand. Last summer a consultant tried to sell me a $2500 “brand standard” package […]
Employee Engagement and Marketing: 4 Things All Employees Should Learn on the Job Since up to 70% of US workers are disinterested or actively disengaged from their jobs, it stands to reason that most employers can increase employee engagement through strategic learning on the job. I came up with four things that all of your […]
Six word of mouth marketing strategies for online retailers, because exceeding customer expectations is just as critical for the online retailer as it is for retailers selling from brick and mortar stores. In 2012, retail e-commerce spending in the US reached $186 billion – growing 7x faster than the rate of growth for US retail […]
Want to attract more new salon clients, and engage the ones you have? Here are four innovative salon marketing ideas that can help. When it comes to attracting new clients, many salons focus on trying to convince new salon clients that their services are superior to comparative services offered by competitors; but to differentiate your […]
No B2B marketing plan is complete without a website, because a B2B website has the potential to generate more new leads – and convert those leads into customers – than any other marketing channel. Use These Buyer Stats and Strategies to Turn Your B2B Website into a Lead-Generating Machine 7 in 10 B2B buyers start their […]
If customers feel ignored, insignificant, uninformed, left out or even rejected at any point during the customer experience with your business, even if it’s a misunderstanding on their part or unintentional on yours, it could well be a big problem for your business. When it comes to the customer experience, are you simply ignoring your […]
Discounting — extending special offers as a marketing tactic — can bring new customers to your business or help new or slow-moving products or services gain a foothold. But there could be a downside for your brand’s image. Done with the correct marketing strategy in place, extending special offers can be an effective marketing tactic that […]
Social psychology experts assert that one way to get what you want is to practice reciprocity. Give, first, in a way that is personal and unexpected. Do this, they say, and you will get to ‘yes’ much more often when it comes to getting what you want in business. This idea of reciprocity is nothing […]
Generating Word of Mouth Marketing When You’re Starting Over in a New Salon My good friend, Dawn Taylor has been responsible for a significant portion of insights that find their way into my writing when it comes to salon marketing ideas, so I’m not surprised that she’s just inspired another good salon marketing idea for […]
Have you heard of the Pareto Principle? Named after Italian economist Vilfredo Pareto, it’s also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity. It’s the idea that 80% of the effects come from 20% of the causes. In business, it’s the origin of the idea that […]
There is a serious but all-too-common disorder that could be derailing your marketing ROI. Many visionaries, including a large number of entrepreneurs and small business owners suffer from BSNT disorder. The Marketing Doctor is In! BSNT is serious, and it can kill. BSNT has the ability to seriously limit your effectiveness, derail the returns you […]
Understanding the power of your website and the internet when it comes to marketing is one thing, understanding how to actually put your website to work as your new salon word of mouth marketing machine is another. If you want your salon website to become what it ought to be – a new client generating […]
Are You Trying to Cut Hair Without Scissors? Sooner or later, we all have to cut hair for one reason or another. When I was about 7 years old, I picked up a pair of scissors and trimmed my 2 year old sister’s bangs. It was… bad. And since then I’ve left it to the […]
Do salons sell hair cuts or hair styles? We’re always talking about our services and our products when we should be talking about customer outcomes. Their outcomes are the reason they buy, not our skills, education, price points or personalities. It’s about outcomes. Failure to think and communicate in terms of outcomes isn’t the only […]
“Art begins in imitation and ends in innovation.” Mason Cooley What really sets a salon apart? We often talk about things like branding, mission and vision statements, taglines, and “unique selling propositions” or USPs (sometimes also called unique value propositions, or UVPs). But what all of those fancy and sometimes overly-complicated marketing elements are really […]
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